Apple ranks last in “Green” activities

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According to a Greenpeace report released yesterday, Apple ranked last in the recycling and toxic content policies of key electronic manufacturers.  This is disturbing as Apple has always been branded as a provider of simple and elegant products.  As an Apple customers myself, I was quite surprised with this, particularly with its superior customer service and outstanding product.  Certainly as an important stakeholder for Apple, a customer, we need to push them to look at the entire lifecycle of its products, not just selected parts – they should be held at a higher standard.  According to the report, “Apple fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminated toxic polyvinyl chloride (PVC) and no committment to phasing out all uses of brominated flame retardants (BFRs).  Apple performs poorly on product take back and recycling, but it does report on the amounts of its electronic waste recycled.”

Interestingly, Greenpeace has put together a “Green my Apple” website – http://www.greenpeace.org/apple/

On a positive note, the report sited that Dell has done extraordinary work for pushing its worldwide takeback policy on its products.  Sony Ericsson eliminated many key chemicals such as beryllium, phthalates, polyvinyl chloride and brominated fire retardants. 

Below is the rankings of key electronic manufacturers:

  1. Lenovo
  2. Nokia
  3. Sony Ericsson
  4. Dell
  5. Samsung
  6. Motorola
  7. Fuijtsu-Siemens
  8. HP
  9. Acer
  10. Toshiba
  11. Sony
  12. LGE
  13. Panasonic
  14. Apple
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1 Comment

  1. sal

    April 4, 2007 @ 3:00 pm

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    disturbing – I didn’t know that about Apple – makes one think about all the segments within a company