Facebook Ad Revenue Skyrocketing… But Will It Last?

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A new study released by eMarketer has revealed that advertising revenue generated by Facebook has surpassed those of search powerhouses, Google and Yahoo.

With extraordinary growth especially in the international markets, Facebook continues to push full steam ahead as the most popular social networking website with over 500 million active users.

According to the study, Facebook’s domestic advertising revenue will total roughly $2.2 billion (2011). These figures represent an estimated, whopping 18% share of the display ad revenue across all websites. Revenue growth has exceeded previous year’s revenues by 34.4% and is predicted to outpace Google and Yahoo in the coming year. Comparatively, Google shares explosive revenue growth to Facebook.

With Facebook ad revenue projected to grow by 80.9%, one can only question– Is the growth sustainable even when users are leaving Facebook?

3 Comments »

  1. Ria from MMO Worlds

    July 22, 2011 @ 9:00 am

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    Are FB users really leaving? Good!

    I would be glad if a magic time machine would send the whole world back to pre-FB days. I hate how nowadays when you talk to anyone all they ever say is “check my facebook” (instead of having real decent face-to-face conversation) when you ask what they have been doing.

  2. Facebook Fan

    September 21, 2011 @ 4:19 pm

    2

    This is encouraging, but surprising considering the global downturn in advertising revenue; just look at how Google AdSense and AdBrite PPC advertising income has plummeted on most sites. FB must be doing something right!

  3. Facebook follows $5

    March 3, 2013 @ 7:30 pm

    3

    Great write-up. Actually significantly better explained!

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