“It’s Now Cool to Share: Japanese youths and their changing relations to video sharing sites”@ICA 2016


%e5%8b%95%e7%94%bb%e5%90%88%e6%88%901The practice of uploading one’s videos on video sharing sites may seem commonplace, especially among youths. Based on fieldwork done in Japan between 2010 and 2011, however, it appears that this was the exception rather than the rule among Japanese youths. There was the anxiety of standing out among their peers.

Yet, in more recent times, there have been some noticeable changes. Japanese video sharing sites such as Mix channel, C CHANNEL and Vine have become very popular among them. Like most of their counterparts elsewhere, Japanese youths are now producing self-videos with their smartphone and uploading them to these video sharing sites, which are also popular outside of Japan. What has brought about these changes? What has happened to the fear of standing out? How does the possibility of using videos to communicate transnationally with people who do not speak their language contribute to these changes? How useful are indigenous concepts such as uchi and kuuki in combination with etic notions of impression management and self-recognition in explaining why it is now cool for Japanese youths to share their videos?

Takahashi, T. “It’s Now Cool to Share: Japanese youths and their changing relations to video sharing sites”. 2016 Preconference of the International Communication Association (ICA) Communicating with Cool Japan, Tokyo, Japan, June 2016.

About Toshie Takahashi

Toshie Takahashi is Professor in the School of Culture, Media and Society, Waseda University, Tokyo. She was appointed faculty fellow at the Berkman Center for Internet and Society at Harvard University, 2010-2011 and, before that, visiting research fellow at the Department of Education in the University of Oxford. Her current research is an ethnography in youth engagement with digital media in US, UK and Japan. She has been appointed to the technology advisory committee of The Tokyo Organising Committee of the Olympic and Paralympic Games 2020. 【早稲田大学文学学術院教授。東京大学大学院博士課程単位取得満期退学。英国LSE大学院Ph.D.取得 (博士号:メディア・コミュニケーション)。オックスフォード大学やハーバード大学と「若者とデジタル・メディア」に関する国際共同研究を行う。東京オリンピック・パラリンピック競技大会組織委員会テクノロジー諮問委員会委員。】
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