Diversity is Power for Specialized Sites:

Posted by vgondi on July 11th 2003 to Uncategorized

Big sites get large number of overall hits, but they are less credible than a specialized one. I would trust an expert on my street more than the towns priest on a particular topic. A specialized site can profile and their visitors more effectively. Context specific ads are more viable in case of the smaller sites. Brand promotion and mass influence is viable in the big site case. More info on increasing credibility of a website here.

Diversity is Power for Specialized Sites: …

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