“Cars are designed to switch gears easily. Modern humans are not. When we learn a technique or a tool, it’s natural for us to fixate on its use. If you have a hammer, everything is a nail.” Design patterns help us to shift gears. Views also should be designed keeping this fact in mind for the user.
Solution: “All problems have multiple solutions. The larger the problem, the more open the solution space. To understand the different choices requires a creative approach. Someone must lead the way in expressing the different possible directions. What are three alternative navigation designs, and how would this improve the design, relative to known customer behavior? Can we reduce the number of categories we have by a third to simplify some user decisions? “
Comparison vs. creativity? “Some designers ruffle at the comparison process. They’d prefer to allow their personal choice of approach to surface as the direction for change. This is almost always a mistake. Often it’s impossible to understand the merit of a design, without comparing it against several potential alternatives. It’s hard to know if something is good or bad if it is standing alone. At the moment when the team has arrived at some good ideas, hopefully through evaluating the tradeoffs of alternatives, analysis becomes the greatest need. Perhaps there is time for a quick usability study, or heuristic evaluation, to help confirm that the proposed changes will truly have a positive impact on the customer. There are always more details in the world than can be considered by the designer’s mind, and it’s much cheaper to learn from mistakes in prototypes than in production code.”
The final sentence: “The greatest opportunities for the mindful designer are in exploring how to build complementary relationships from seemingly competing traits.” Is there any tool which supports the exploration and exaluation of the design? If not how should it be?
Designing on both sides of your brain: …