Make no mistake:
Joel’s foreword to Rick Chapman’s new book, In Search of Stupidity, looks at the top 10 software companies in 1984 and in 2001. Only one company is in both the lists and with humungous revenues. He lists the mistakes each company made. One mistake was enough. Mistakes made by marketing people who don’t know programming or programmers who don’t know marketing. As you go to the top, it is not the depth that’s important, it is the breadth. In the construction industry, Architects are taught about airconditioning, acoustics, human behavior, ergonomics and aesthetics. It is not one of these that make a building, it is all of them.
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