Rajesh Jain pointed to an interview with Andrew Hargadon on thinking Out-of-the-Box. He says, “Pushing people harder to think out of the box doesn’t work.” He argues that finding ideas, recombining them and introducing them to new markets is likely to be more successful than inventing new ones. There is an industry axiom that says that Microsoft takes three versions to get a product right. What Andrew Hargadon implies is that, inorder to jump the first two versions, look at others’ failures and reintroduce them with modifications. He also says that solving problems by applying patterns seen elsewhere (anology) is easier than come up with something that you’ve never thought of (invention). The interview is an interesting read.