From the last paragraph the latest post by Lauren McKay in the CRM Magazine Blog: “Stay tuned for the May issue of CRM, which will focus on vendor relationship management (VRM). You’ll hear about tools (such as mobile coupons) that provide customers with both independence from vendors and better ways of engaging with vendors. It’s a cool concept that I look forward to share more about.”
I talked with Laura last November, and believe Iain Henderson did too. It’ll be interesting to see how the story comes out.