Our VRM+CRM workshop, exactly two weeks away, is filling up. We have about 70 people signed up so far, and if we get too many more we may be spilling out of our spaces.
So, if you care about VRM development, and how it matches up with what’s happening on the CRM side, register soon. (Click on the image to the left.) Right now we’re especially interested in companies that already do CRM or use CRM systems, and are dealing with real CRM problems. (And are looking for real opportunities opened by the operation of VRM on the customers’ side. But if you’re just interested and can contribute, that’s cool too.
Rao Aswath, a technologist and telecom industry veteran of long standing, has been working on EnThinnai, which he describes as a VRM tool and more. He runs down a list of VRM principles (in some detail), and concludes,
It is apparent that EnThinnai meets almost all of the principles set forward for VRM. The way EnThinnai is setup, no single entity can have a dominant control. Since we use OpenID and third party authorization, artificial network effect is removed. The whole Internet could be part of every individual customer’s network.
Check it out and see what you think.