- What is Vendor Relationship Management in the New Customer-Centric Age?
- What are the key differences between CRM and VRM?
The introductory copy says,
Both Customer Relationship Management and Vendor Relationship Management want to improve customer relationships but they approach this differently. Find out what are the three main factors that separate them.
Both videos not only explain VRM nicely, but illustrate it on a whiteboard:
Big thanks to @LarrySCohen, @NielsvdLinden, @rickmans, Nick Gill and all the other @Capgemini people behind this. (Though not mentioned in the above links, I also want to throw thanks to @VINTLabs and @Sogeti, both also of Capgemini, and who I suspect are involved too.)