I’ve been liveblogging lately: writing live in an outline. Here is today’s. And here is the VRM section of it:
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Privacy is Personal. My latest column in Linux Journal.
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Right: “automates, simplifies, and deepens the way you engage with your customers.
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Wrong: “Powered by data science to help you sell smarter.” The middle name of CRM is “Relationship.” People aren’t always buying something. But they are always owning stuff that they’ve bought. Work on relating with them about that. Better yet, work on VRM solutions that fix customer service the customers’ own ways.
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Alexander Howard: Embracing the Internet of Things Means Managing Privacy Risks With Care. Lots of links.
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Rawn Shaw at Forbes expands on Jessica’s report with Do Privacy Concerns Really Change With The Internet Of Things? Here’s a short answer: My things are mine, and therefore private, whether or not they’re on the Net, and regardless of who makes or sells them. Writes Rawn, “Once we have a better realization of this situation, we might figure out that there are possible passive revenue streams for us individually, or better ways to handle what other interests do with our information. Whether it is the profit motive or personal privacy that influences you, start by asking for information how it is used, that isn’t buried or obfuscated in legal jargon.” This assumes that entities other than ourselves have full agency while we don’t. We need to fix that by creating full agency for ourselves. BTW, this Pew report and this Wharton one tell a better story than the Altimeter one, for these reasons:
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They don’t want a pile of personal information about you, before showing your the full report.
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They aren’t selling it to “brands.”
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They go much deeper, and with more rigor.
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@JacksonShaw: Nice to see #UMA and #VRM mentioned in CACM’s latest journal “Managing Your Digital Life”! @xmlgrrl @ForgeRock @dsearls
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Fing: Shared Personal Data Revolutionizing Customer Relationship. Key slide: #7.
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That’s copied and pasted from the web page, with all the outline levels opened. On the original they can be expanded and collapsed. In the authoring page they can also be expanded and collapsed. Dave Winer, who invented liveblogging (and much else we take for granted), explains it here.