For the first time since we launched ProjectVRM, we have a wave we can ride to a shore.

That wave is the GDPR: Europe’s General Data Protection Regulation. Here’s how it looks to Google Trends:

It crests just eight days from now, on May 25th.

To prep for the GDPR (and to avoid its potentially massive fines), organizations everywhere are working like crazy to get ready, especially in Europe. (Note: the GDPR protects the privacy of EU citizens, and applies worldwide.)

Thanks to the GDPR, there’s a stink on surveillance capitalism, and companies everywhere that once feasted on big data are now going on starvation diets.

Here’s one measure of that wave: my post “GDPR will pop the adtech bubble” got more than 50,000 after it went up during the weekend, when it also hit #1 on Hacker News and Techmeme. And this Hacker News comment thread about the piece is more than 30,000 words long. So far.

The GDPR dominates all conversations here at KuppingerCole‘s EIC conference in Munich where my keynote Tuesday was titled How Customers Will Lead Companies to GDPR Compliance and Beyond. (The video is up, alas behind a registration wall. I’ll see if we can fix that.)

Ten years ago at this same conference, KuppingerCole gaveEIC award ProjectVRM an award (there on the right) that was way ahead of its time.

Back then we really thought the world was ready for tools that would make individuals both independent and better able to engage—and that these tools that would prove a thesis: that free customers are more valuable than captive ones.

But then social media happened, and platforms grew so big and powerful that it was hard to keep imagining a world online where each of us are truly free.

But we did more than imagine. We worked on customertech that would vastly increase personal agency for each of us, and turn the marketplace into a Marvel-like universe in which all of us are enhanced:

In this liberated marketplace, we would be able to

We’ve done a lot of work on most of those things. (Follow the links.) Now we need to work together to bring attention and interest to all our projects by getting behind what Customer Commons, our first and only spin-off, is doing over the next nine days.

First is a campaign to make an annual celebration of the GDPR, calling May 25th #Privmas.

As part of that (same link), launching a movement to take control of personal privacy online by blocking third party cookies. Hashtag #NoMore3rds. Instructions are here, for six browsers. (It’s easy. I’ve been doing it for weeks on all mine, to no ill effects.)

This is in addition to work following our Hack Day at MIT several weeks ago. Stay tuned for more on that.

Meanwhile, all hands on deck. We need more action than discussion here. Let’s finish getting started making VRM work for the world.