Way back in 1995, when our family was still new to the Web, my wife asked a question that is one of the big reasons I started ProjectVRM: Why can’t I take my own shopping cart from one site to another?

The bad but true answer is that every site wants you to use their shopping cart. The good but not-yet-true answer is that nobody has invented it yet. Not  a truly personal one, based on open standards that make it possible for lots of developers compete at making the best personal shopping cart for you. Same goes for pretty much everything on our punch list. Those include:

All of these things are Me2B, and will give each of us scale, much as the standards that make the Internet, browsers and email all give us scale. And that scale will be just as good for the companies we deal with as are the Internet, browsers and email.

I’d love to see if there is any economics research and/or scholarship on personal scale and its leverage (such as those three things provide us all in the digital world). Because it’s a case that needs to be made.

We’ll also be talking about this (and much more) at VRM Day on Monday. See you there.