VRM is the hand CRM shakes.
That’s the simplest way of putting it. That’s what we wanted it to be when we started ProjectVRM in 2006, and that’s how we described it in 2011, when I gave this talk at SugarCRM‘s SugarCon conference:
Those “ways” are tools that belong to each customer and give them global scale: meaning they should work the same way for every company’s CRM system. Just like the customer’s phone, email and browser shake hands with every company already.
This is, as the marketers say, positioning. And it’s important, now that a number of significant .orgs have stepped up to take care of other work we helped start with ProjectVRM. Most notable are Customer Commons (a ProjectVRM spin-off), the Me2B Alliance, and MyData Global. There are others, but those are foremost on the ProjectVRM list.
The space we’re building out here is immense, so there is not only room for everybody, but more work than even everybody can do. Meanwhile it is essential that we clarify what all the roles are. Hence this post.
September 1, 2020 at 4:40 am
I have 1 year of migration using crm, I really like the crm system to help me solve system problems in my business
September 5, 2020 at 1:53 pm
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September 14, 2020 at 2:23 am
VRM & CRM go hand-in-hand. CRM looks at the demand side of a business while VRM looks at the supply side of a business. A well-rounded strategy which leverages both, CRM & VRM can give competitive advantage to any business.
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September 16, 2020 at 2:31 pm
I love the crm system to help me solve system problems, nice post thanks
September 17, 2020 at 5:13 am
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September 17, 2020 at 7:41 am
VRM and CRM work together we need those to work
September 17, 2020 at 7:47 am
hello, Those “ways” are tools we need to work in ower proyects
September 17, 2020 at 7:49 am
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September 21, 2020 at 1:19 am
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September 21, 2020 at 1:22 am
Thank you for the insights,
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September 21, 2020 at 1:25 am
Thank you for the knowledge, it will help me for sure