ProjectVRM is a development and research project of the Berkman Klein Center for Internet & Society at Harvard University. It has two purposes:

  1. To encourage development of tools by which individuals can take control of their relationships with organizations — especially in commercial marketplaces.
  2. To encourage and conduct research on VRM-related theories, usage of VRM tools, and effects as adoption of VRM tools takes place.

The project was created by Doc Searls when he became a fellow at the Berkman Center in 2006. Since then it has grown to become the central institution in an active development community.

VRM stands for Vendor Relationship Management, the customer-side counterpart of Customer Relationship Management, the $26 billion business by which companies attempt to relate to customers (for example through call centers).

Doc sees VRM as “a way to fulfill one of the promises of The Cluetrain Manifiesto” — the widely-cited website and book written in 1999 by Doc and three other authors (one of which is David Weinberger, also of the Center). That promise was embodied in this statement, written by Christopher Locke:


Doc believes that customer reach will only exceed vendor grasp when customers acquire tools for the job. Encouraging development of those tools has been ProjectVRM’s primary work since the project began. Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community’s work is outlined in the project wiki, and discussed on its mailing list, in the blog portion of this site, and in workshops and other events.

The photo at the top of the blog was taken in July 2011 at the Rialto mecado in Venice, one of the oldest and most famous markets in the world. It is the one where Marco Polo worked, and the setting for Shakespeare’s play The Merchant of Venice.


  1. Hi there, since almost 2 years I now follow the VRM Project. In my oppinion it is a great approach to free individuals from massive crm analytics an personal ad targeting.
    Within the last two year I could develop an business idea to support the vrm thinking. We are called digitando and settled in Cologne(Germany) where currently Internet Society seems to wake up especially when it is about privacy. Probably Edward Snowden initiated an massive wake-up call, world-wide.
    However, digitando aims to be the VRM-Tool for online-shoppers. By first step we focus on massive mail-traffic that is generated due to online shoppers give their mail-adress by contact form to vendors. Lots of status-mails like order confirmation, shipping message or invoice are the result. Further, Newsletters, Newsletters and Newsletters.
    digitando offers the so called “diE-Mail” to our users so that they use that one for online-Shopping. Therefore all mail traffic goes through our system and containing data will be extracted and compressed shown in individual user dashboard.
    We see this step as first move to strengthen online shoppers in their vendor management…

    Currently we have launched our first live demo (sry, only german until now) on digitando.de and are now working on user growth.

    I would strongly appreciate to be listed on the harvard vrm project page; unfortunately it was not possible to edit the page although I am registered.

    Best wishes from germany,

    hope to hear from you,
    Florian Götz

  2. Why doesn’t this “about page” simply expand the apparent acronym “VRM”? What does that mean?

  3. I’m with Brian, came here to find out what this project is and I still don’t know.

  4. Howdy! This specific publish couldn’t become prepared any benefit! Scanning this article reminds us regarding my prior room mate! He or she constantly stored chatting with this. I will forwards this site to be able to him. Rather a number of he’s going to use a beneficial examine. Many thanks regarding expressing!

  5. I visit daily some web sites and blogs to read posts, however this blog
    provides quality based articles.

  6. Nice article. Although I do not totally understand the motive of Project VRM. I hope details about this project will be shared.

  7. Great post. I used to be checking constantly this blog and I am inspired!
    Very helpful info specially the last phase :
    ) I maintain such info a lot. I used to be looking for this certain information for a very long time.
    Thanks and good luck.

  8. I?m amazed, I have to admit. Seldom do I encounter a blog that?s both equally educative and entertaining, and without a doubt,
    you have hit the nail on the head. The problem is
    something that too few folks are speaking intelligently about.

    I am very happy I found this in my hunt for something regarding this.

  9. I always was concerned in this topic and
    still am, regards for putting up.

  10. My husband and i have been very more than happy
    that Albert could conclude his basic research while using the precious recommendations he
    discovered through the web pages. It’s not at
    all simplistic to simply always be giving freely tips and tricks others might have
    been making money from. And we all do understand we need
    the website owner to thank because of that. The main explanations you
    have made, the straightforward site menu, the relationships your site make
    it easier to create – it’s many terrific, and it is
    assisting our son and our family believe that this content is cool, which is certainly
    extraordinarily serious. Many thanks for all the pieces!

  11. Hello.This article was really fascinating, particularly since I
    was browsing for thoughts on this subject last Saturday.

  12. Great post. I was checking continuously this weblog and I am inspired!

    Extremely useful information specifically the final part
    🙂 I maintain such information a lot. I used to be looking
    for this certain info for a very long time. Thanks and
    good luck.

  13. I enjoy forgathering useful information, this post has got me even more info!

  14. I believe everything posted made a lot of sense.
    However, think on this, suppose you added a little information? I ain’t suggesting your content is not good.,
    but suppose you added something to possibly get a person’s attention? I mean About – ProjectVRM is kinda
    plain. You might look at Yahoo’s home page and
    watch how they create news headlines to get people to click.
    You might add a related video or a pic or two to get readers interested about everything’ve got to
    say. Just my opinion, it could bring your posts a little bit more interesting.

  15. Thanks on your marvelous posting! I seriously enjoyed reading
    it, you are a great author.I will ensure that I bookmark
    your blog and will come back in the foreseeable future.
    I want to encourage one to continue your great job, have a nice weekend!

  16. I beloved up to you will obtain performed right here. The caricature is tasteful, your authored material stylish.
    nevertheless, you command get bought an impatience over that
    you would like be turning in the following. sick for sure come further before again as exactly the similar just about
    a lot ceaselessly inside of case you shield this increase.

  17. Hi, I think your site might be having browser compatibility issues.
    When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, terrific blog!

  18. I believe this internet site has got very good indited content material articles.

  19. It’s actually a nice and helpful piece of info.
    I am satisfied that you simply shared this useful info with us.
    Please keep us informed like this. Thank you for sharing.

  20. I do not write many comments, but i did a few searching
    and wound up here About – ProjectVRM. And I actually do have a couple of questions for you if
    you don’t mind. Is it simply me or does it give the impression like a few of the remarks appear like they are coming from brain dead individuals?
    😛 And, if you are writing at additional places, I would like to
    follow anything new you have to post. Would you make a list of
    all of all your shared sites like your twitter feed, Facebook page or linkedin profile?

  21. Thank you for any other wonderful article. Where else could
    anybody get that type of information in such an ideal method of writing?

    I’ve a presentation subsequent week, and I’m on the look
    for such information.

  22. Hello I am so delighted I found your blog page,
    I really found you by accident, while I was researching on Bing for
    something else, Nonetheless I am here now and would just like to say cheers for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to read it all at the moment but I
    have book-marked it and also added your RSS feeds, so when I have time I will be back to read a
    great deal more, Please do keep up the superb job.

  23. Great post. I used to be checking constantly this blog and I am inspired!
    Extremely helpful info particularly the remaining
    part 🙂 I care for such information much. I used to be looking for this certain information for a long time.
    Thanks and best of luck.

Leave a Reply

Your email address will not be published.


© 2017 ProjectVRM

Theme by Anders NorenUp ↑