About
ProjectVRM is a development and research project of the Berkman Klein Center for Internet & Society at Harvard University. It has two purposes:
- To encourage development of tools by which individuals can take control of their relationships with organizations — especially in commercial marketplaces.
- To encourage and conduct research on VRM-related theories, usage of VRM tools, and effects as adoption of VRM tools takes place.
The project was created by Doc Searls when he became a fellow at the Center in 2006. Since then it has grown to play a driving role in many different development categories. (A partial and ever-changing list of those, and their occupants, is here.)
VRM stands for Vendor Relationship Management, the customer-side counterpart of Customer Relationship Management, the $48 billion business by which companies attempt to relate to customers (for example through call centers).
Doc sees VRM as “a way to fulfill one of the promises of The Cluetrain Manifiesto” — the widely-cited website and book written in 1999 by Doc and three other authors (one of which is David Weinberger, also of the Center). That promise was embodied in this statement, written by Christopher Locke:
Doc believes that customer reach will only exceed vendor grasp when customers acquire tools for the job. Encouraging development of those tools has been ProjectVRM’s primary work since the project began. Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community’s work is outlined in the project wiki, and discussed on its mailing list, in the blog portion of this site, and in workshops and other events.
The photo at the top of the blog was taken in July 2011 at the Rialto mercado in Venice, one of the oldest and most famous markets in the world. It is the one where Marco Polo worked, and the setting for Shakespeare’s play The Merchant of Venice.
February 23, 2016 at 6:23 am
Hi there, since almost 2 years I now follow the VRM Project. In my oppinion it is a great approach to free individuals from massive crm analytics an personal ad targeting.
Within the last two year I could develop an business idea to support the vrm thinking. We are called digitando and settled in Cologne(Germany) where currently Internet Society seems to wake up especially when it is about privacy. Probably Edward Snowden initiated an massive wake-up call, world-wide.
However, digitando aims to be the VRM-Tool for online-shoppers. By first step we focus on massive mail-traffic that is generated due to online shoppers give their mail-adress by contact form to vendors. Lots of status-mails like order confirmation, shipping message or invoice are the result. Further, Newsletters, Newsletters and Newsletters.
digitando offers the so called “diE-Mail” to our users so that they use that one for online-Shopping. Therefore all mail traffic goes through our system and containing data will be extracted and compressed shown in individual user dashboard.
We see this step as first move to strengthen online shoppers in their vendor management…
Currently we have launched our first live demo (sry, only german until now) on digitando.de and are now working on user growth.
I would strongly appreciate to be listed on the harvard vrm project page; unfortunately it was not possible to edit the page although I am registered.
Best wishes from germany,
hope to hear from you,
Florian Götz
http://www.digitando.de
June 10, 2016 at 11:30 am
Why doesn’t this “about page” simply expand the apparent acronym “VRM”? What does that mean?
September 11, 2016 at 8:26 pm
I’m with Brian, came here to find out what this project is and I still don’t know.
March 3, 2017 at 4:45 am
Howdy! This specific publish couldn’t become prepared any benefit! Scanning this article reminds us regarding my prior room mate! He or she constantly stored chatting with this. I will forwards this site to be able to him. Rather a number of he’s going to use a beneficial examine. Many thanks regarding expressing!
March 5, 2017 at 12:13 am
I visit daily some web sites and blogs to read posts, however this blog
provides quality based articles.
October 30, 2017 at 4:34 am
Nice article. Although I do not totally understand the motive of Project VRM. I hope details about this project will be shared.
November 30, 2017 at 12:14 pm
Great post. I used to be checking constantly this blog and I am inspired!
Very helpful info specially the last phase :
) I maintain such info a lot. I used to be looking for this certain information for a very long time.
Thanks and good luck.
December 6, 2017 at 12:41 pm
I?m amazed, I have to admit. Seldom do I encounter a blog that?s both equally educative and entertaining, and without a doubt,
you have hit the nail on the head. The problem is
something that too few folks are speaking intelligently about.
I am very happy I found this in my hunt for something regarding this.
December 11, 2017 at 9:10 am
I always was concerned in this topic and
still am, regards for putting up.
December 13, 2017 at 12:49 pm
My husband and i have been very more than happy
that Albert could conclude his basic research while using the precious recommendations he
discovered through the web pages. It’s not at
all simplistic to simply always be giving freely tips and tricks others might have
been making money from. And we all do understand we need
the website owner to thank because of that. The main explanations you
have made, the straightforward site menu, the relationships your site make
it easier to create – it’s many terrific, and it is
assisting our son and our family believe that this content is cool, which is certainly
extraordinarily serious. Many thanks for all the pieces!
December 13, 2017 at 8:43 pm
Hello.This article was really fascinating, particularly since I
was browsing for thoughts on this subject last Saturday.
December 14, 2017 at 12:08 am
I believe everything posted made a lot of sense.
However, think on this, suppose you added a little information? I ain’t suggesting your content is not good.,
but suppose you added something to possibly get a person’s attention? I mean About – ProjectVRM is kinda
plain. You might look at Yahoo’s home page and
watch how they create news headlines to get people to click.
You might add a related video or a pic or two to get readers interested about everything’ve got to
say. Just my opinion, it could bring your posts a little bit more interesting.
December 14, 2017 at 12:44 am
Thanks on your marvelous posting! I seriously enjoyed reading
it, you are a great author.I will ensure that I bookmark
your blog and will come back in the foreseeable future.
I want to encourage one to continue your great job, have a nice weekend!
December 18, 2017 at 1:55 pm
Hiya very cool web site!! Guy .. Beautiful ..
Wonderful .. I’ll bookmark your website and
take the feeds additionally?I am satisfied to seek out a lot of useful info
right here in the publish, we want work out more strategies on this regard,
thank you for sharing.
December 26, 2017 at 3:40 pm
I’d perpetually want to be update on new blog posts on this website, saved to fav!
December 26, 2017 at 4:36 pm
I really like your writing style, excellent info, thank you for
posting :D.
December 26, 2017 at 4:40 pm
Thank you for sharing excellent informations. Your web-site is so cool.
I am impressed by the details that you have on this website.
It reveals how nicely you understand this subject.
Bookmarked this web page, will come back for more articles.
You, my pal, ROCK! I found just the information I already searched all over the place
and just couldn’t come across. What a great
web site.
December 29, 2017 at 12:04 pm
I’m gone to inform my little brother, that he should also visit this webpage on regular basis to take updated from most up-to-date gossip.
January 2, 2018 at 12:01 pm
Unquestionably believe that that you said. Your favourite justification seemed to be on the internet the simplest thing to remember of.
I say to you, I certainly get annoyed even as folks think about worries
that they plainly do not understand about. You managed to hit the nail upon the top as well
as outlined out the entire thing without having side-effects , folks could take a signal.
Will likely be back to get more. Thank you
January 2, 2018 at 12:34 pm
As a Newbie, I am permanently exploring online for articles that can aid me.
Thank you
February 7, 2018 at 12:58 am
Hi, I think your blog might be having browser compatibility issues.
When I look at your blog site in Chrome, it looks fine but when opening in Internet
Explorer, it has some overlapping. I just wanted to
give you a quick heads up! Other then that, fantastic blog!
February 11, 2018 at 11:50 am
Just to follow up on the up-date of this theme on your site and wish to let you know
simply how much I prized the time you took to generate this handy post.
Inside the post, you actually spoke of how to definitely handle this
problem with all ease. It would be my personal pleasure to collect some more concepts from your site and come up to offer people what
I have learned from you. Thanks for your usual excellent effort.
April 12, 2018 at 1:52 pm
Attn: Harvard Proofreading:
“The Cluetrain Mani_fi_esto”? Kill that ligature, please. A simple _f_ does the job.