About

ProjectVRM is a development and research project hosted by the Berkman Klein Center for Internet & Society at Harvard University. It has two purposes:

  1. To encourage development of tools by which individuals can take control of their relationships with organizations — especially in commercial marketplaces.
  2. To encourage and conduct research on VRM-related theories, usage of VRM tools, and effects as adoption of VRM tools takes place.

The project was created by Doc Searls when he became a fellow at the Center in 2006*. Since then ProjectVRM has grown to play a driving role in many different development categories. (A partial and ever-changing list of those, and their occupants, is here.)

VRM stands for Vendor Relationship Management, the customer-side counterpart of Customer Relationship Management, the $48 billion business by which companies attempt to relate to customers.

Doc sees VRM as “a way to fulfill one of the promises of The Cluetrain Manifiesto” — the widely-cited website and book written in 1999 by Doc and three other authors (one of whom is David Weinberger, also of the Berkman Klein Center). That promise was embodied in this statement, written by Christopher Locke:

Image:Not-1.gif

Doc believes customer reach will only exceed vendor grasp when customers acquire tools for the job—and encouraging development of those tools has been ProjectVRM’s primary work since the project began.

The VRM community has grown over the years to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community’s work is outlined in the project wiki, and discussed on its mailing list (with around 575 members), in the blog portion of this site, and in workshops and other events, most notably at IIW: the Internet Identity Workshop, a twice-yearly unconference at the Computer History Museum. (Doc has co-organized IIW since it began in 2005.)

___________________

*Doc has been an alumnus fellow since 2010. He also continues to direct ProjectVRM, and co-founded Customer Commons, a spin-off of ProjectVRM, in 2012. He also serves on Customer Commons’ board.

The photo at the top of the blog was taken in July 2011 at the Rialto mercado in Venice, one of the oldest and most famous markets in the world. It is the one where Marco Polo worked, and the setting for Shakespeare’s play The Merchant of Venice.

10 Comments

  1. Gostei bastante dessa matéria e quero agradecer aos responsáveis por este site pela qualidade do conteúdo em questão. Parabéns e muito sucesso a vocês.

  2. All you ned to do is trust on AKN and they would help you in making
    your website the best.Unless he’s winning a prize, he’s
    likely not very worried (or even that impressed).

    You may consider establishing a blog or a network of blogs. https://forum.interiorscape.com/index.php?a=member&m=1511553

  3. Greate article. Keep posting such kind of info on your page.

    Im really impressed by it.
    Hey there, You have done an incredible job. I’ll definitely digg it and
    personally recommend to my friends. I am confident they will be benefited
    from this site.

  4. I visit dаy-t᧐-daʏ some blogs and sites to гead posts, except this weblog offers feature based articles.

  5. What a information of un-ambiguity and preserveness of precious know-how on the topic
    of unpredicted emotions.

  6. Very interesting details you have noted, appreciate it for putting up.

  7. Great article thanks for sharing
    you need to do trust in AKN and they may help you in making
    your website in the best way.

    You may consider establishing a blog or a network of taxsathi

  8. Full form of PACS Primary Agricultural Credit Societies (PACS) occupy a predominant position in the co-operative credit structure and form its base.Full form of PACS

  9. If you operate your very own little company, you might be able
    to do simply great with some accountancy software. These could make monthly monetary
    recording and also reporting, dare I state it, fun.

  10. Especially in the structured economic situations online assistants are being collaborated with frequently as
    a result of the brief period of job. There are a variety of factors for India’s advancement as one of leading outsourcing solutions locations.
    There are great deals of BPO firms which provide top quality options keeping international criteria within the framework
    of a defined time constraint. With long lasting area understanding, top quality owned technology as well
    as several warehouse spread out throughout the world, the firm
    makes no concession in providing tailor-made solutions as well
    as additionally end-to-end services to match the consumer’s demands.

    These are generally done by means of online data-retrieval, the recognition of
    resource Hyperlinks, Web searches, as well as weeding out unneeded parts from the customer’s information resources or
    net sites. Consequently, using a VA from us, is the absolute best idea compared to having to talk to consultants, go with on-line recruitment
    websites just to acquire connected with difficult experiences.

    The Second best problem is they’re not pleased to spend the tiny quantity of loan it
    needs to acquire their Web service going, or perhaps they spend that
    financing in the incorrect area. Throughout the board, acquisition masters – or companies that methodically exceed their peers over the long-term – make use of outsourcing organisation layouts much extra compared
    to the lowered entertainers.

Leave a Reply

Your email address will not be published.

*

© 2020 ProjectVRM

Theme by Anders NorenUp ↑