Category: Intentcasting (page 3 of 3)

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, also at the CHM. So that’s four straight days during which we’ll get to present, whiteboard, discuss and move forward the many projects we’re working on. From the top of my head at the moment:

  • Personal Clouds, including —
    • The Internet of Me and My Things
    • QS (Quantified Self) and Self-Hacking
  • Fully personal wallets, rather than branded ones that work only with payment silos and their partners
  • Intentcasting — where customers advertise their purchase intentions in a secure, private and trusted way, outside of any vendor’s silo
  • Browser add-ons, extensions, related developments
  • Licensing issues
  • Sovereign and administrative identity approaches, including Persona, formerly BrowserID, from Mozilla
  • Legal issues, such as creating terms and policies that individuals assert
  • Tracking and ad blocking, and harmonizing methods and experiences
  • Health Care VRM
  • Devices, such as the freedom box
  • VRM inSovereign vs./+ Administrative identities
    • Real estate
    • Banking (including credit cards, payments, transactions)
    • Retail
  • Personal data pain points, e.g. filling out forms
  • Trust networks
  • Harnessing adtech science and methods for customers, rather than only for vendors

The morning will be devoted to VRM issues, while the afternoon will concentrate on personal clouds.

We still have eight tickets left here. There is no charge to attend.

In the next few days here on the blog we’ll be going over some of the topics above. Input welcome.

 

Intentcasting mojo

Nice piece on Intently.co and intentcasting in 7 Days. Titled Intently.co – the new website where the firms come to you…, it’s right up the VRM alley. An excerpt:

A global site or rather ‘intention engine’ called Intently.co is making it possible for suppliers who are listening to respond to buyers’ requests in the UAE and beyond.

Neil Harris, founder of Intently.co explained to 7DAYS that he could see the potential of his site pretty clearly – even if the inspiration did come while he was looking for an optician.

“I wanted an optician’s appointment and simply didn’t have the time or energy to wade through 101 opticians’ websites, so I dreamed up the idea of “broadcasting my request” to all of them and waiting for them to reply, eager to have my business,” he said. It’s a practice which has come to be known as ‘intentcasting’ – and in theory it should save you time and money.

“I wanted to be able to submit a request – or a ‘shout’ – for potential suppliers to react to while I was busy doing other things. Then, some time later, I could go back to that request and see how it was getting on,” Harris explained. So far, he said, around 80 per cent of requests worldwide get positive responses – and usually within the hour.

Some have asked all golf clubs in their area for membership prices and selected a new club based how responsive and helpful it was during the process.

Another user sent out a successful ‘shout’ for a surprise party. Such requests, though small on their own, are part of a growing trend which has been dubbed ‘the intention economy’ – and Harris believes it will have big consequences for current marketing and advertising models.

I added the link. Hope Neil and 7Days don’t mind. 🙂

The best VRM post, ever

One of the most mind-blowing one-liners I ever heard tossed was this one:

“All the significant trends start with technologists.”

It was uttered by Marc Andreessen  during an interview I did with him for Linux Journal, in May 1998, for the August issue of the magazine, following up on Netscape’s open source release of Mozilla. The title of the piece was Betting on Darwin. It’s still up at that link, and an interesting piece of history.

That one-liner knocked me over because it is so obvious and true, yet easily overlooked. It is also exactly the reason I started ProjectVRM. I knew it needed technologists. Not just to develop code, but to fully understand  the challenges and opportunities that call technology forth into the world.

Lately one of those technologists has stepped forward and written the best VRM post I’ve ever read, including all of my own. It’s by T.Rob, in his blog The Odd is Silent. The title is Futurists Groundhog Day. An excerpt:

Why VRM?

VRM, or Vendor Relationship Management, is a new approach to conducting business in which the missing physical constraints have been replaced by technological and policy constraints that restore the balance of power between individuals and their vendors, and perhaps to some extent also their governments.

One of the issues is asymmetry in the cost of data collection.  Vendors spread the capital cost of data collection over a large population of customers.  Given enough time, the cost of data collection drops to near-zero or in some cases actually generates returns.  Consumers on the other hand have no such infrastructure.  You are co-owner of your transactional data but your grocer records each line item of your purchase in real time and you get a cryptic paper receipt which you have the option to transcribe into a database.  If you had a database.  And knew how to program.

VRM proposes to provide that platform so that individuals will have the means to capture more of their own data at a cost that is competitive with their vendors.  Indeed, the vision is that the vendors who already have that data will some day participate in the VRM ecosystem by sharing it with their customers, in real time and full resolution.  Instead of just a crappy paper receipt with unreadable abbreviated names, you’ll get the actual line items with UPC codes, prices and for some products possibly even the cradle-to-grave history and status.  You’d get your smart meter readings in real time so that you could program home automation behaviors based on load, utility rate, occupancy and so forth.  When you purchase online, the terms of the contract, price and all other metadata about the purchase would either be captured by you or delivered to you in real time by the vendor.

But VRM is about a lot more than just replacing today’s functionality.  Just as electric motors transcended the function occupied by stem engines, VRM enables entirely new capabilities.  Many are yet to be discovered but a key new capability is intentcasting.  This is a direct signal from the individual to the market about preferences, requirements and purchase intent.

Read the whole thing.

Bonus link.

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any way, please do — either on the wiki itself, or by letting us know what to change.

While there are entire categories that fit in the larger VRM circle — quantified self (QS) and personal health records (PHRs) are two that often come up — we’ve tried to confine this list to projects and companies that directly address the goals (as well as the principles) listed on the main page of the wiki.


Here is a partial list of VRM development efforts. (See About VRM). Some are organizations, some are commercial entities, some are standing open source code development efforts.

SOFTWARE and SERVICES
Intentcasting
AskForIt † – individual demand aggregation and advocacy
Body Shop Bids † – intentcasting for auto body work bids based on uploaded photos
Have to Have † – “A single destination to store and share everything you want online”
Intently † – Intentcasting “shouts” for services, in the U.K.
Innotribe Funding the Digital Asset Grid prototype, for secure and accountable Intentcasting infrastructure
OffersByMe † – intentcasting for local offers
Prizzm †- social CRM platform rewarding customers for telling businesses what they want, what they like, and what they have problems with
RedBeacon † – intentcasting locally for home services
Thumbtack † – service for finding trustworthy local service providers
Trovi intentcasting; matching searchers and vendors in Portland, OR and Chandler, AZ†
Übokia intentcasting†
Zaarly † intentcasting to community – local so far in SF and NYC
Browser Extensions
Abine † DNT+, deleteme, PrivacyWatch: privacy-protecting browser extentions
Collusion Firefox add-on for viewing third parties tracking your movements
Disconnect.me † browser extentions to stop unwanted tracking, control data sharing
Ghostery † browser extension for tracking the trackers
PrivacyScore † browser extensions and services to users and site builders for keeping track of trackers
Databases
InfoGrid – graph database for personal networking applications
ProjectDanube – open source software for identity and personal data services
Messaging Services and Brokers
Gliph †- private, secure identity management and messaging for smartphones
Insidr † – customer service Q&A site connecting to people who have worked in big companies and are willing to help when the company can’t or won’t
PingUp (was Getabl) †- chat utility for customers to engage with merchants the instant customers are looking for something
TrustFabric † – service for managing relationships with sellers
Personal Data and Relationship Management
Azigo.com † – personal data, personal agent
ComplainApp † – An iOS/Android app to “submit complaints to businesses instantly – and find people with similar complaints”
Connect.Me † – peer-to-peer reputation, personal agent
Geddup.com † – personal data and relationship management
Higgins – open source, personal data
The Locker Project – open source, personal data
Mydex †- personal data stores and other services
OneCub †- Le compte unique pour vos inscriptions en ligne (single account for online registration)
Paoga † – personal data, personal agent
Personal.com † – personal data storage, personal agent
Personal Clouds – personal cloud wiki
Privowny † – privacy company for protecting personal identities and for tracking use and abuse of those identities, building relationships
QIY † – independent infrastructure for managing personal data and relationships
Singly † – personal data storage and platform for development, with an API
Transaction Management
Dashlane † – simplified login and checkout
Trust-Based or -Providing Systems and Services
id3 – trust frameworks
Respect Network † – VRM personal cloud network based on OAuth, XDI, KRL, unhosted, and other open standards, open source, and open data initiatives. Respect Network is the parent of Connect.Me.
Trust.cc Personal social graph based fraud prevention, affiliated with Social Islands
SERVICE PROVIDERS OR PROJECTS BUILT ON VRM PRINCIPLES
First Retail Inc. † commodity infrastructure for bi-directional marketplaces to enable the Personal RFP
dotui.com † intelligent media solutions for retail and hospitality customers
Edentiti Customer driven verification of idenity
Real Estate Cafe † money-saving services for DIY homebuyers & FSBOs
Hover.com Customer-driven domain management†
Hypothes.is – open source, peer review
MyInfo.cl (Transitioning from VRM.cl) †
Neustar “Cooperation through trusted connections” †
NewGov.us – GRM
[1] † – Service for controlling one’s reputation online
Spotflux † malware, tracking, unwanted ad filtration through an encrypted tunnel
SwitchBook † – personal search
Tangled Web † – mobile, P2P & PDS
The Banyan Project– community news co-ops owned by reader/members
TiddlyWiki – a reusable non-linear personal Web notebook
Ting † – customer-driven mobile virtual network operator (MVNO – a cell phone company)
Tucows †
VirtualZero – Open food platform, supply chain transparency
INFRASTRUCTURE
Concepts
EmanciPay – dev project for customer-driven payment choices
GRM: Government Relationship Management – subcategory of VRM
ListenLog – personal data logging
Personal RFP – crowdsourcing, standards
R-button – UI elements for relationship members
Hardware
Freedom Box – personal server on free software and hardware
Precipitat, WebBox – new architecture for decentralizing the Web, little server
Standards, Frameworks, Code bases and Protocols
Datownia † – builds APIs from Excel spreadsheets held in Dropbox
Evented APIs – new standard for live web interactivity
KRL (Kinetic Rules Language) – personal event networks, personal rulesets, programming Live Web interactions
Kynetx † – personal event networks, personal rulesets
https://github.com/CSEMike/OneSwarm Oneswarm] – privacy protecting peer-to-peer data sharing
http://www.mozilla.org/en-US/persona/ Mozila Persona] – a privacy-protecting one-click email-based way to do single sign on at websites
TAS3.eu — Trusted Architecture for Securely Shared Services – R&D toward a trusted architecture and set of adaptive security services for individuals
Telehash – standards, personal data protocols
Tent – open decentralized protocol for personal autonomy and social networking
The Mine! Project – personal data, personal agent
UMA – standards
webfinger – personal Web discovery, finger over HTTP
XDI – OASIS semantic data interchange standard
PEOPLE
Analysts and Consultants
Ctrl-SHIFT † – analysts
Synergetics † – VRM for job markets
VRM Labs – Research
HealthURL – Medical
Consortia, Workgroups
Fing.org – VRM fostering organization
Information Sharing Workgroup at Kantara – legal agreements, trust frameworks
Pegasus – eID smart cards
Personal Data Ecosystem Consortium (PDEC) – industry collaborative
Meetups, Conferences, and Events
IIW: Internet Identity Workshop – yearly unconference in Mountain View
VRM Hub – meeting in LondonNOTES:
† Indicates companies. Others are organizations, development projects or both. Some development projects are affiliated with companies. (e.g. Telehash and The Locker Project with Singly, and KRL with Kynetx.)
A – creating standard
B – Using other standards
1 – EventedAPI

What if qualified leads were free?

In terms of economic signaling, think about which is worth more:

  1. A ready-to-sell-something message from an advertiser
  2. A ready-to-buy-something message from a customer

Of course it depends. A company can use an ad to signal many people at once, and to signal far more than a readiness to sell something. And now, with advanced analytics and Big Data, an ad can be personalized to a high degree: timed and targeted to reach a customer at exactly the right place and time. (Or that’s the idea, anyway.) Customers are also separate individuals. They may only be worth something to a company in aggregate. So we’re talking about lots of variables here.

But let’s look at a single vendor and a single customer for a moment, and say you’re the vendor. What would a ready-to-buy signal from a customer be worth to you? The answer today is called the qualified leads business. Search for that and you’ll get lots of results, most of which pitch you on paying for those leads.

But what if the leads were free, or close to that price? They are with intentcasting. (In Hunter becomes the prey, Scott Adams calls this “broadcast shopping.”) With intentcasting, customers advertise their wants and needs. For vendors, listening to the signals is free.

From the list of VRM development efforts on the ProjectVRM wiki, here’s the current list of intentcasting efforts:

AskForIt † – individual demand aggregation and advocacy
Body Shop Bids † – intentcasting for auto body work bids based on uploaded photos
Have to Have † – “A single destination to store and share everything you want online”
Intently † – Intentcasting “shouts” for services, in the U.K.
Innotribe Funding the Digital Asset Grid prototype, for secure and accountable Intentcasting infrastructure
OffersByMe † – intentcasting for local offers
Prizzm †- social CRM platform rewarding customers for telling businesses what they want, what they like, and what they have problems with
RedBeacon † – intentcasting locally for home services
Thumbtack † – service for finding trustworthy local service providers
Trovi intentcasting; matching searchers and vendors in Portland, OR and Chandler, AZ†
Übokia intentcasting†
Zaarly † intentcasting to community – local so far in SF and NYC

I’m sure it’s far from complete or up-to-date, but you can see some of what’s already going on. I guarantee that a lot more will be happening here in 2013 and beyond.

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