Tag: trust frameworks


VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW started. (Thanks to Nitin Shah and the Ericsson folks for making the time and space available, in a great facility.) Here’s a quick rundown from the #IIW14 wiki:

Tuesday, May 1, Session 1

Tuesday, May 1,Session 2

Tuesday, May 1, Session 3

Tuesday, May 1,Session 4

Tuesday, May 1,Session 5

Wednesday, May 2, Session 1

Wednesday, May 2,Session 2

Wednesday, May 2,Session 3

Wednesday, May 2,Session 4

Wednesday, May 2,Session 5

Thurssday, May 3,Sessions 1-5

On Friday, May 4, I also visited with Jeremie Miller, Jason Cavnar and the Locker Project / Singly team in San Francisco. Very impressed with what they’re up to as well.

Bonus IIW linkage:

Complaining vs. Buying

Q: “What’s the difference between a tweeter and a customer?”

A: “One complains, the other buys.”

Just had to write that down. The Q and the A came in the midst of a VRM conference call that also touched on CRM, VRM+CRM, sCRM, trust frameworks, identity and other stuff.

Not saying that’s a fair characterization, by the way. Just that it’s an interesting one.

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