Obama’s webbiness


I really liked the Rolling Stone article on how Obama is using the Web. It makes the case that the campaign has figured out how to break the traditional top-down command structure of campaigns.  FWIW, the article accords well with the problems I saw in the Dean campaign: Lots of online enthusiasm but no consistent way to turn it into feet on the street that can reach beyond the online enthusiasts. (The Dean campaign was working on that issue — it also viewed itself as a “mouse and shoe leather” campaign — but it came to an end before it made enough progress.)

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