More on Internet Campaigning

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Some of our discussion in class last week reminded me of this article in Rolling Stone.  The article discusses some of the techniques that Obama’s campaign is using, including novel uses of the web.  It discusses the social networking site “MyBo,” includes an approving quote from Joe Trippi, and explains how Obama has generally built and improved upon the basic internet framework that Howard Dean developed in 03-04.

However, I think one of the most interesting parts of the article is a brief discussion (on page 2) of how the Obama campaign has intentionally played down its internet involvement in order to avoid being labeled “the next Howard Dean” and treated merely as a flash in the pan.  Unfortunately, the article does not really elaborate on this point.  Would playing up his internet credentials really cause Barack Obama to be taken less seriously?  Would some voters be turned off by social networking sites dedicated to him?  Would Howard Dean comparisons be fatal?  I believe that the answer to all these questions is probably “no,” but clearly at least one media director in the Obama camp felt otherwise…

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