Looks like the FeedRoom is working on a relaunch, this time in software. They were really a pioneer in customized video streaming back in 2007 and 2008. I remember when they got the Reuters news streaming deal that was supposed to be all the validation the VC investors needed to push the company towards IPO. But that never happened. After $70 million in funding the company sold to some digital agency that I can’t remember the name of. FeedRoom was basically dissolved as a brand. So I can’t imagine what a relaunch would look like in terms of investment. I doubt it’s the same founders as the first version.
Video editing, publishing and effects software is a much larger market now than it was 10, or even 5 years ago. However video streaming is so commoditizated to the point of demoralizing any prospective entrepreneurs in that space. I’m always up for trying a new video editing platform. Looks like they choose the right in terms of having a product versus a service.