Recruiting, retaining, and evaluating human capital are important to all organizations, yet rarely are these activities done with the precision required to enhance the business. The approach to human capital should be rigorous, data-driven, and aimed toward improving the long-term strength of the organization. Organizations should boost engagement and performance from a better understanding of their employees.



Behavioral Economics can improve negotiation training and outcomes at large organizations by combining negotiation science with existing institutional wisdom to develop novel, industry-specific negotiation techniques. Academic research identifies areas where conventional arrangements can be improved. Organizations can capture greater negotiation value from smarter, psychology-based tactics.



Whether customers are purchasing phones, cars, or financial services, the way choices are presented has powerful effects on the decisions they make. With a nuanced understanding of the underlying psychology, we anticipate how design influences customer behavior. Think improved choice architecture can help your firm.