Advertising and Web Content Get Blurry

During Consumer WebWatch’s First National Summit on Web Credibility, Dave Kurns admits to having an “obsession with how advertisers are becoming content creators and syndicators…. advertisers are creating content and then shoving it to people, saying, ‘Put it on your Web site. It’s free of charge. Now, either don’t charge me for it or charge a different price.'”
See the transcript of the panel discussion, Web Publishers Grapple With Guidelines on Consumer Web Watch.

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Posted in Marketing, New Media / Internet