I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs.
1. Speechwriting Under the Gun –
It doesnt matter to your audience if you have ten days or ten minutes to write a speech. You still must deliver. Here are tips for speeding your speech prep.
2. Ad*Access and The Emergence of Advertising in America –
A database of advertisements from 1911 to 1955. (This link brings you to a page of recommended web sites in addition to the Ad*Access Site.)
Visit the site, sign up for the e-newsletter. Both are excellent examples of giving away “information of value” to gain exposure, showcase expertise, build awareness and strengthen brand. Beyond that, the editorial is set up to trigger sales of products and encourage additional viral marketing.