This article by William C. Saturley, John C. Kissinger & Paul D. Nolette on the New Hampshire Bar Association web site does a good job of summarizing some of the things lawyers and legal marketers need to look out for as they become more comfortable and aggressive in using e-marketing methods. In light of the new CAN-SPAM legislation, it makes sense to give your web marketing a review.
Speaking of CAN SPAM, has anyone noticed less junk mail? I haven’t. Seems to just be a hassle for those good citizens who aim to practice legitimate and polite marketing in the first place. The true spammers will continue to violate our in-boxes as well as the laws.
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