Well executed web sites do win business for law firms as well as other professional services firms. As a web content strategist, I’ve tracked how relevant content, usually in the form of articles, can bring the right people to my clients’ web sites. If a web site is set up properly to engage readers and invite search engines, it eventually will conjur up some solid leads. A client of mine recently commented on how an article on cell tower leases was pulling in calls from the other side of the country.
Larry Bodine has done a good job of pulling together some hard proof on the subject. See his weblog for more details.
Need help optimizing your site for search engines or developing a content strategy? Call me.
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