Not to be confused with Raindance the conference, the cover of the current issue of Law Firm Inc. features an article called Rain Dance that adds to the buzz surrounding law firm sales. The article’s intro reads, “Firms are struggling with the difference between marketing and business development, and that friction is leading to high turnover of executives. In a very competitive marketplace, much is at stake.” Also in the issue’s Dirty Little Secrets column, Rainmaking 2004: Real Lawyers Don’t Sell?, Monica Bay looks into what creates friction between lawyers and marketers and why turnover of chief marketers is so high.
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