“The franchise is the content”

Interesting comments at Online News Association Conference from Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, “it has become our entire business environment…”

Key outtakes:

“Content will be more important than its container “as technologies such as search, RSS and Tivo will “unlock content from any vessel we try to put it in.”

“The franchise is not the newspaper; it’s not the broadcast; it’s not even the Web site. The franchise is the content itself.”

“…get ready for everything to be “Googled,” “deep-linked” or “Tivo-ed.”

Seems the NFL and IBM already know that.

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Posted in Marketing, New Media / Internet