I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away…
• Where To Focus With Social Networking
September 22, 2009 – Excellent article just published this week that supports everything we talked about today• Using the Web to Network, By Olivia Clarke, Chicago Lawyer
March 6, 2009 – Good exploration of the generational approaches to social media among lawyers• Toot Your Own Horn: The Fine Art of Self Promotion
July 2009 – Contains a list of the types of things that are newsworthy for attorneys and fair game for promoting via firm news items, blog posts, Linked in status line updates, twitter tweets, etc.• Networks for Counsel 2009 Study
August 2009 – Leader Networks conducted the second annual international study of lawyers use of social media, conducted on behalf of Martindale-Hubbell• Twitter Explained (1 funny, 1 serious)
March 2009 – My blog post linking to a funny video from the Daily Show about Twitter and Social Media (meant for a laugh), and a more serious post from Carol Elefant: To Twitter or Not To Twitter? That Is the Question for Lawyers…• Is Social Media a Fad?
August 2009 – A short film with the amazing statistics that tell the social media story (despite the drama and hyperbole) in promotion of the book, Socialnomics…UPDATE: Can’t stop adding to this list! Here’s another good article…
• Top 20 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn
… and more!
• Social Networking and the New Workplace – A more in-depth look at the risks and rewards of social media at work from a lawyer’s perspective.
[…] For the 96 percent of legal marketers who want more assistance, social media user Amy Campbell’s weblog has offered up some recommended resources: http://blogs.law.harvard.edu/amy/2009/09/26/social-media-for-attorney-marketing-recommended-reading/ […]