Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video has been making the rounds, but I had to post it here because it makes such a great point — watch it here.
Thanks to the Legal Water Cooler where I last saw it.
The first part references the legendary “man in the chair” ad designed in 1958 for McGraw-Hill publications.