Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that Linkedin now has Company Pages (more than just Company Profiles) that give law firm marketers a little bit more control over their firm brand on their social networking platform? A Company pages provides your firm with an additional resource for promoting your strategic content.
Constance Semler has an excellent article describing the new Company Pages and how to get the most from them for your firm: New LinkedIn Company Pages: A Step-by-Step Guide for Content Marketers. She provides a great tutorial on the topic. Go there. Now.
Hi, Amy.
Thanks for the link and trackback – much appreciated.
I agree with you: law firms in particular will find that LinkedIn Company Pages let them take advantage of the power of the LinkedIn network, while having some control over their brands. In fact, Company Pages should be near the top of the tactical list for law firm marketers, partly because LinkedIn is such a strong B2B platform.
Thank YOU Constance. I appreciate the work you put into the article allowing me to simply pass it along to my readers.
Thanks Amy for finding this very useful article and thanks to Constance for writing it!