Category: Law Firm Marketing

Must Read: Trust-based Business Development in a Recession

Below, I’ve indexed 5 day’s worth of excellent blog tracks left by the seminar last week on Trust-based Business Development in a Recession from Trusted Advisor Associates a.k.a. Charles H. Green et al. I found it a little difficult to

Posted in Law Firm Marketing, Marketing

12 Tips on Contrarian Consulting

I enjoyed finding these 12 tips from “contrarian consultant” Alan Weiss. Just another list of how to be the kind of advisor that clients gladly pay to work with, but with an off-beat resonance that’s memorable. Some of his contrarian

Posted in Law Firm Marketing, Marketing

What A Successful Marketing/Business Development Team Looks Like

The latest article on my pet project Legal Marketing Reader is now live. Getting Marketing and Business Development on the Same Page, authored by Robert Buday, Bernie Thiel, Susan Buddenbaum, and Tim Parker (from the Bloom Group and the Alterra

Posted in Law Firm Marketing Tagged with: ,

More on What Other Firms Are Doing

From Tom Fishburne’s This One Time, At Brand Camp – TomFishburne.com Published with permission. See also, previous post: Marketing Budgets in 2009: What Other Firms Are Doing

Posted in Law Firm Marketing, Marketing

Marketing Budgets in 2009: What Other Firms Are Doing

One thing I’ve noticed having traveled in legal marketing circles for several years is that lawyers LOVE to know the answer to this question: “What are other firms doing?” So to help answer that burning inquiry, I am posting this

Posted in Law Firm Marketing

Large Law Firms Getting Serious About Value? An Introduction to The ACC Value Challenge

There is a move afoot in the legal industry to get serious about a topic that’s been batted around again and again with no real change in behavior. The topic? Alternative billing, moving away from the billable hour, flat-fee services

Posted in Law Firm Marketing

Law Firms Feel Strain of Layoffs and Cutbacks

Just a quick article pointer to NYTimes story… wanted to add it to the mix. Law Firms Feel Strain of Layoffs and Cutbacks By JONATHAN D. GLATER Published: November 12, 2008 Some established firms have collapsed outright, others are laying

Posted in Law Firm Marketing

Listen to Lawyers Talk about Experiences with Twitter, Linkedin, Facebook

It seems that social networking is reaching a tipping point — everybody’s doing it. And yet, lawyers are still wary as a group. To learn more about what lawyers are thinking about and doing with these online networking tools, listen

Posted in Law Firm Marketing, New Media / Internet

Free Chapter on Business Development for Lawyers

A free chapter from the book, Legal Business Development – A Step by Step Guide by Jim Hassett, Ph.D., is now available on Legal Marketing Reader. The chapter is Six Facts About New Business and it boils down some fundamentals

Posted in Books, Law Firm Marketing

Women Lawyers – Take This Survey

I received an e-mail from Catherine MacDonagh of the Legal Sales and Service Organization about its 2008 Women Lawyers Study, which attempts to assess the professional experiences and working lives of female attorneys with specific focus on business development practices

Posted in Law Firm Marketing

ABA Survey Says: Lawyers Still Slow to Adopt Technology

A nice article in the ABA Journal Law News Now, summarizes some interesting findings of the ABA’s annual Legal Technology Survey Report. With some nifty graphics (like the one below) the article states, “The survey, based on responses from approximately

Posted in Law Firm Marketing

You Had Me at Hello: Shortcuts to Trust

On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had Me at Hello: 9 Ways

Posted in Law Firm Marketing, Marketing

Was It Good for You?

Are you pleasing your client? Asking them directly may not be the best way to get a straight answer. Rather, deepening the relationship by learning what their needs and expectations are is a better way to go. Much has been

Posted in Law Firm Marketing

From Worst to First: Sales and Marketing Lessons from the Boston Celtics

In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured

Posted in Law Firm Marketing, Marketing

LinkedIn for Lawyers on the Rise?

Kevin O’Keefe over at Real Lawyers Have Blogs, has more to say on the topic of lawyers and social media — mostly that lawyers use of LinkedIn is becoming an avalanche… check it out. Related post: MySpace for Lawyers?

Posted in Law Firm Marketing, New Media / Internet

Tips for Law Firm Change Agents

The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes? In it he summarizes a presentation by organizational change expert Jake Julia given at the recent Legal Sales

Posted in Law Firm Marketing

Things That Make You Go, Hmm…

I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business,

Posted in General, Law Firm Marketing, Marketing

The Best Stuff Is Worth Repeating

Below are links to some of the best advice I have posted on this blog. As mentioned on the About page, I am a curious student of law firm marketing, and what I learn out there, I share here on

Posted in Law Firm Marketing

Attorney Business Plan Worksheet

Two legal services business development pros, Beth Cuzzone and Catherine MacDonagh, authors of the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, offer up a free chapter and this valuable PDF planning tool: Individual Lawyer’s Business

Posted in Books, Law Firm Marketing

Boston Blogger Meetup

Boston bloggers gathered last night to welcome to town Kevin O’Keefe, the Godfather of Law Blogging. Kevin is the president and founder of the attorney blogging platform Lexblog, Inc. He’s here in Boston to present at LMA New England’s luncheon

Posted in Law Firm Marketing, New Media / Internet