QR codes: technology as fashion

January 16th, 2012 by andresmh

In a recent trip to New York I saw a huge QR code on the side of a building. The QR code was a pointer to an ad for apartments. I wondered how often people take out their phones and use those QR codes. I doubt it it is common but it would be great to do an experiment. The idea would be to create an appealing ad with a QR code and place it around places where there are a lot of people with smartphones, then record the number of hits that QR code received. For now, I think most QR codes are merely a status signal that do not serve a very functional purpose. But as they become more prevalent, I wonder if they will turn into a functional technology.

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