Technology has been a part of the cosmetic industry for many years. From the technologies behind procedures like the Brazilian butt lift to the machines that are used to create bulk product in factories, technology has been used in the cosmetic industry far longer than many people may be aware of. However, as new technological innovations are developed and enhanced, the awareness and reality of the potential that technologies bring to the cosmetic industry is evolving and elevating tenfold. While there are many exciting technological evolutions currently taking place in the beauty and cosmetic industry, one of the most prevalent is the technological takeover happening that is using AI, machine learning, and website innovation to expand beauty companies over to virtual spaces as wholly as they have been embraced as brick-and-mortar empires.
Cosmetic companies are embracing technology more and more, with tech like augmented reality and AI working in the field to enhance the customer’s beauty experience, making the whole process easier than more convenient than ever before. Previously, the beauty and cosmetics industry was one of the few that lagged, effectively placing it behind most industries in terms of technological advancement and evolution. Luckily, however, the beauty and cosmetics industry has realised what technological innovation truly is for industries the world over: the gateway into the future of consumer business. The single largest technological innovation taking place in the beauty industry right now is that of complete digitisation.
Companies both large and small are in the process of taking their brands online, using technology to expand their business models and methods and, in the process, create a customer experience that is technologically efficient and modernised. Not only are brands doing this using flawless websites, but they are implementing various tech and data into said websites to make them so user-friendly. Such innovations include (but are not limited to) instant chat allowances (often driven by bots), augmented or virtual reality schemes where users can see what products will look like on them in real-life, making the sites mobile-ready (meaning that if a user accesses the site via their mobile, it will work just as well as if they were accessing it via their laptop or iPad) and seamless purchasing methods, taking them from the beginning of the process to the payment section with ease and velocity. Additionally, companies are taking it a step further and creating app extensions. Such tech advancements allow users to have a seamless customer experience while initiating added layers of brand loyalty and customer trust. These are obviously massive ticks for any industry, but especially in a time where industries and the businesses within them are being tested in their ongoing longevity and relevance, these technological advancements are invaluable.
The concept of cosmetic appearance is not at all new. Since the time of the ancient Egyptians, people have been using products to enhance their physical appearance. Since those ancient times, the beauty industry has evolved into a billion-dollar industry ($445 billion, to be exact), and companies are competing fiercely to market virtually the same products to consumers. What is new, however, is the zest with which beauty brands and cosmetic companies are embracing technological evolution. We are seeing the beginnings of technological advancement like AI and machine learning in place via production lines and consumer experience, but the biggest innovation is coming in the form of reimagining or designing new online spaces for brands to expand their exposure and consumer reach. It is a tech innovation that is well overdue, and it is one that is bringing new life to the industry.
There are other technological innovations that are making headway in the industry as well; not only are beauty brands and cosmetic companies embracing tech digitisation, but they are utilising new technologies that make cosmetic processes and procedures easier, less painful, and more convenient than ever before. Cosmetic procedures and implementations have been a topic of heated debate in the past, but with advancements in technology getting more profound and more widespread, it is likely that non-surgical cosmetic procedures and those that are decidedly more invasive will be on the rise as the technologies behind them rise up. the industry is truly in a stage of transition between two eras, and the implementation of various technologies is set to strengthen the industry tenfold, allowing it to seamlessly make its way from one era to the next.
From skincare technology to relatively new technological innovators like AI and machine learning, the entire industry is finding itself moving steadily towards a more digitised, convenient experience for the consumer. Taking beauty and cosmetic brands online not only allows them to expand technologically, but also gives them a wider prospective consumer base, one that is essentially global. Technology has reshaped many industries as it stands, and the beauty and cosmetics industry is finally wholeheartedly embracing technology for what it is – the gateway into the future of consumer business.