How the Wine Industry Is Expected to Change in the Future

Many changes are expected to alter the wine industry within the next few years, and it is likely that these new innovations in technology will create a difference experience for consumers. In the past, it might have been difficult to find a bottle of wine for a reasonable price that also tasted good. With industry changes, however, it could be that some of the higher-tier options are available to the average wine enthusiasts.

A large part of this tends to stem from the price of cork and how it is used to keep wine throughout the fermentation process. Oxidation can spoil the wine, but if cork can also carry a type of bacteria that can also cause wine to become undrinkable. As a sustainable option, cork can work very well, but it does not necessarily work for mass production.

Screw caps have helped wineries in a number of ways. They are highly effective at keeping wine, especially roses and white wines, and can be cheaper for wineries to acquire, as well. There are a number of problems with them, on the other hand. They do not allow air flow which can ruin the taste of red wines, and consumers perceive bottles with screw caps to be cheaper.

As a result, many wineries are looking for other options in order to achieve the same effect as cork, but to avoid transmitting bacteria. A number of alternatives have emerged, including synthetic and glass. These other options can be beneficial in some ways, but they also can cause problems that affect the quality of the wine.

“There are also synthetic corks, which offer affordability and a cork-like appearance. Yet some critics say they don’t expand and contract at the same rate as the glass bottle, which means wine can  leak out, or too much air can get into the bottle making these closures less suitable for age-worthy wine,” writes Angela Logomasini for the Huffington Post.

For fine wine trading platform such as CWEX that enables trading with fine wines in cryptocurrencies, there might also soon be some other types of closures available, such as a “technological cork.” Made from the cork tree, it still uses the same material by first cleaning the cork and pressing it back together. DIAM, a company in France, claims that they remove all of the bacteria lodged in the cork and then makes it useable for wineries.

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DIAM has also designed a system to monitor how much air flow is directed in and out of the bottle while offering several grades of corks to businesses. Many consumers tend to be happy with DIAM’s new inventions, though some urge that there should be more regulations and should be monitored by the FDA. Part of this might be for bacterial concerns or worries that the plastic used to reconnect the cork might be toxic, but it might also be the fear of embracing the new.

How wine is delivered to the consumer is not the only aspect of the wine industry that is likely to change. Technology has now added new ways to taste and compare wines, and phone applications have taken over in how drinkers review their favorites. While it might seem like this could only affect a small market, the app Vivino has changed how wineries reach consumers and with which corporations and traders they work with. More and more enthusiasts are looking to share their opinions online, especially when it is simple to scan and share information with others.

“The additional facts that the Vivino library now contains over 8.5 million bottles of wine and users are actively scanning 300,000 bottles per day for more information are staggering. An app that also stores the world’s largest wine library, where you can find a rating on nearly every single wine in the world, could even be enough to push it to the front screen of your smartphone,” states an article written by Daniel Burrus for the Huffington Post.

This offers those who might not have any knowledge whatsoever in wine tasting before to learn which options are the best and what is available in their price range. Wineries can also take advantage of this by knowing what is popular and what their consumers are looking for. With access to this data, they can make accurate predictions about what will do well in the future and which types of wines might be lagging behind.

A number of industries are finding that they must adapt to recent technology. The wine industry is one that is looking to take advantage of new advances in wine preservation and social media in order to deliver better options to tasters. With these new improvements, it is possible that we all will enjoy better wine and know what to choose instead of blindly guessing whether a bottle is high quality or not.