Since the dawn of social media, there have been many new products and businesses launched with the hopes of finding global success. While some of these have genuine backing, there are others that are, quite frankly, simply unfounded trends. Charcoal toothpaste is one of those unfounded trends. Dental health should always be a top priority for us no matter who we are, but the reality is that, thanks in part to social media marketing, millions of individuals are (knowingly or not) sacrificing the health of their teeth to try the latest trending products – not all of which are genuinely useful, safe, or healthy. When it comes to any kind of product or business model associated with any aspect of our health, we should always approach with caution and ready to learn about said product or business model, before we jump in and purchase. The obvious reason for this is that there are some products on the market that insist they are healthy and safe for use, but either do not have the professional and scientific evidence to back them up, or have unspoken health risks associated with use. Social media has opened an entirely unprecedented market, and it has been the pivotal navigator for countless products to find their way into millions of homes, despite the potential risks involved in using them.
Dental health should always be one of our top priorities. For years now, individuals have been paying for teeth whitening methods, and there are now many available to the public to choose from. Most people are aware enough to make the time to see professionals before using key products, but too often there are thousands that go ahead and purchase them, seemingly unaware of the potential risks involved in the consequential use of such products. From making an appointment with your orthodontist to get them professionally cleaned and whitened, to buying any number of teeth whitening products on the market – like HiSmile or charcoal toothpaste, for example. These products are not necessarily new, but the rise in modern marketing techniques has lent a hand in expanding their consumer reach and encouraging thirsty entrepreneurs to take a chance and hope for the financial glory that follows success stories.
Activated charcoal is one of the more recent – and most popular – teeth whitening products that is trending around the world. Essentially, the black powder is said to absorb and remove stains that are caused by some foods and drinks. This list of food and drinks includes (but is not limited to) tea, coffee, red wine, and saffron. Activated charcoal is made from bone char, coconut shells, peat, petroleum coke, coal, olive pits, or even sawdust, according to trusted sources like Healthline. Additionally, the charcoal is renowned for its ability to absorb impurities and dirt. Perhaps the biggest red flag is that the American Dental Association – nor any other reputable professional source in the dental industry – has given charcoal toothpaste the thumbs up. There are multiple cautions that professionals in the industry lay out, and all of them are not only valid, but extreme causes for genuine concern and caution.
The charcoal powder must be extremely fine, or it will be too harsh on your teeth – no matter which form you are using it in. Using activated charcoal to brush one’s teeth can work for some people, but not for every day use and certainly not for long-term or permanent use. Individuals should always speak to their dentists or orthodontists before using any product with activated charcoal on their teeth. While the charcoal has been known to have various health benefits, professionals caution prospective enthusiasts by bringing some useful tidbits to light. Firstly, activated charcoal toothpaste should not, under any circumstances, be used as a complete replacement of regular toothpaste. The reasoning for this particular caution is because constant use (or any use, for that matter) thins down the enamel, and once this enamel layer is gone it does not come back. Over time, this will result in teeth actually looking more yellow and sparkling white, because that inner dentin is darker than the outer layers of the tooth. Further, this loss of enamel on the teeth can lead to multiple issues, including increased risk of tooth decay and increased sensitivity.
When it comes to our teeth, it is all about more than face value. It seems that everywhere one looks, natural products are being brought further into the marketplace. This is a positive thing overall, but products like activated charcoal have no place being used every day on the body – that includes oral uses, such as toothpastes. While it is not at all uncommon to find black charcoal in supplement pills, face masks, and toothpastes (among other uses), there should always be research and consultations done into new products before using them on your body, especially given that not every person’s body reacts the same way to different things.
Our dental health is something that should be taken extremely seriously at all times, but despite this reality there are a multitude of products that have been brought into the market that do not adhere to national safety standards across the world, that have not even been proven to work, and that are perhaps not as healthy for use as their creators would have the public think. With so many products being endorsed and encouraged through marketing channels like social media and video marketing, now more than ever we should be actively going out of our way to be conscious of exactly what we choose to use on or in our bodies. For us to ensure that we are the healthiest versions of ourselves, we must exercise our responsibility of taking the steps and going through the motions to be certain that what we think we are getting ourselves into, is what we really are getting ourselves into. The tried and tested dental care products work perfectly fine, so there is really no need to use products that have not been proven to be genuinely useful and safe. You know what they say…if it ain’t broke, don’t fix it.