A Copyfighter’s Musings

Can someone please explain to me why using “customer” instead of “consumer” will make any difference? Can someone explain why changing from “consumer” to anything else will make a substantial practical difference for consumers/customers?

I’m not asking how the two words are different or why customer is more precise – although I wouldn’t mind someone explaining how the actual day-to-day connotation is different to most people.

I’m asking: how will changing from consumer to customer cause a substantial shift in consciousness that will help consumers/customers?  Why will this make a practical difference in consumers’/customers’ lives?

I’m not trying to ask this in an argumentative way – but I am rather skeptical of how this word choice will radically change things.  So, please explain away – much obliged in advance.

Filed by Derek Slater at 9:26 am under General news
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