When iTunes Shifts to Windows…

…then we’ll really see if it has potential.  News.com has a report on how Apple could challenge MS digital media standards.  It also discusses important decisions that will have to be made when Apple migrates iTunes:



“The hard decision Apple will need to make is when to offer the music service to Windows users. The transition to Windows could be trickier than working inside the all-Apple system–and that could play into the decision of whether to use AAC again.


Apple will either need to rewrite its iTunes jukebox for the Windows platform, or adopt another company’s software. It will need to decide whether to allow its songs to be played on non-iPod MP3 players, and many players don’t yet support AAC.


Kay said such broad penetration is essential to help “establish the standards” that Apple is championing. Success in this area also could ensure that Microsoft could not at a later time use proprietary formats to choke the Mac of digital media content, which is seen as an important catalyst driving computer sales.”

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