Marketing Digital SEO and More

Danillo Leite - Marketing Strategy Expert

Why hire a Digital Marketing Agency?

Why hire a Digital Marketing Agency? Investing in a digital marketing strategy has become a key point to ensure survival. However, digital marketing is a comprehensive term that represents different online methods for the growth of your business.

Why hire a Digital Marketing Agency?

And it can be a bit complicated to launch a robust campaign or on a large scale if your company does not have the resources, time and knowledge necessary for such an undertaking.

For this reason, it makes sense to work with a digital marketing agency. In this post, we will explain some of the reasons to have a specialized company to take care of your marketing.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

Focus on Managing Your Business

To directly execute your campaigns, you will need some attention, resources and time to configure the strategies. This can cost you a lot of energy and time, for these reasons, an agency can be useful to take care of these processes.

With an agency, all you need to do is share your goals. There is no training, learning curve or campaign management. All the elements of your online marketing are handled internally by a specialized team. This saves you time to manage and expand your business.

Work with Experts

For most people, it can be time-consuming and complicated to understand all online marketing techniques, especially SEO strategies and the search for engagement and conversion in various social media.

Instead, you can have access to a team of experienced and qualified experts working with the digital marketing agency.

The benefit here is that these experts are constantly working on online projects and are familiar with the latest and most effective strategies.

The Agency Has the Right Tools

Digital marketing requires the use of different tools to optimize each campaign. You will need tools for analysis, keyword search, competitor analysis, paid search management and automation.

The cumulative cost of using these online marketing tools can be quite high for small to medium sized companies. Digital marketing services already have these tools to help you make the most of your campaigns. You don’t have to worry about the recurring costs you’re likely to suffer from using them.

The Agency Uses the Right Strategies for Your Area

In digital marketing, it is important to note that not everything that works for others works for you as well. Some strategies can offer disappointing results for your area, while others can be quite useful.

A good digital marketing agency knows which techniques will deliver results and creates new ideas based on the consumers’ point of view.

For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is most available. By determining which content you like best and how your audience shares and consumes it. This will help optimize your social media campaigns.

Stay Relevant to your Area of Expertise

At this point, it is important to understand that research is essential before starting any campaign. You need to learn to evaluate your industry, your competitors and the latest marketing practices in your segment.

A digital marketing agency has experience on researching your market and identifying your competitors. In addition, the professionals of a specialized agency follow the latest developments in digital marketing to ensure quantifiable results.

They also identify and research their target audience to understand their behaviors, preferences and interests. This helps ensure that the marketing strategies adopted produce as many results as possible to keep your business abreast of relevant developments.

Scalable Results Possible

One of the points that makes a digital marketing agency your best bet for online growth is the so-called scalability.

In a normal setting, you will need to increase your personal marketing efforts whenever your company needs to grow or wants to launch something new. This means that your company will need additional resources to support and fuel growth.

With a marketing agency, this is not the case. There will be no restrictions or need to work double time. A good agency will accommodate your needs as your company grows. And it offers several plans and packages that best fit the size of your company.

Choosing your Digital Marketing Agency

Digital marketing is a slow and continuous process. Run away from companies that promise instant results.

Start by understanding their needs, to share them with the agency. Digital campaigns work best if all parties are in the same.

Start by understanding your needs, to share them with the agency. Digital campaigns work best if all parties are on the same page.

Know the online performance of the agency’s customers. Your search engine ranking helps reinforce your results. In addition, your agency should have the freedom to make decisions that best suit your interests and budget plan.

Expand your business with a digital marketing agency. Learn about our success.

Dr Victor Barboza – Neurocirurgião Moema SP

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

Search Engine Algorithms: A Very Basic Primer for Non-Marketers:  Many people don’t Trust Algorithms and Machine learning because they don’t have a complete understanding of how they actually work. Let’s break it down.

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

If you’ve been anywhere on social media in the past few years, you’ll likely have noticed an increase in suspicion amongst ordinary (read: non-marketing) people regarding algorithms, tracking, artificial intelligence, and machine learning.

The fear makes sense.

When you don’t understand exactly how something works, it can sometimes seem like negative forces are at play when you don’t get exactly what you’re expecting from those programs.

For example, President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

So disgusting to watch Twitter’s so-called “Trending”, where sooo many trends are about me, and never a good one. They look for anything they can find, make it as bad as possible, and blow it up, trying to make it trend. Really ridiculous, illegal, and, of course, very unfair!

President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

 

What is advance algorithm?

You’ve learned the basic algorithms now and are ready to step into the area of more complex problems and algorithms to solve them. Advanced algorithms build upon basic ones and use new ideas. … Such algorithms are usually designed to be able to process huge datasets without being able even to store a dataset.

What are the most famous algorithms?

The Most Important Algorithms

  • A* search algorithm. Graph search algorithm that finds a path from a given initial node to a given goal node. …
  • Beam Search. Beam search is a search algorithm that is an optimization of best-first search. …
  • Binary search. …
  • Branch and bound. …
  • Buchberger’s algorithm. …
  • Data compression. …
  • Diffie-Hellman key exchang

What are common algorithms?

7 algorithms and data structures every programmer must know

  • Sort Algorithms. Sorting is the most heavily studied concept in Computer Science. …
  • Search Algorithms. Binary Search (in linear data structures) …
  • Hashing. …
  • Dynamic Programming. …
  • Exponentiation by squaring. …
  • String Matching and Parsing. …
  • Primality Testing Algorithms.

What do you mean by an algorithm?

An algorithm is a set of instructions designed to perform a specific task. This can be a simple process, such as multiplying two numbers, or a complex operation, such as playing a compressed video file. In computer programming, algorithms are often created as functions

  • What are the most common algorithms being used today?
    • Google’s ranking algorithm (PageRank) could be the most widely used algorithm. Its impact/implications on the world: PageRank is, arguably, the most used algorithm in the world today.
  • What are examples of algorithms?
    • One of the most obvious examples of an algorithm is a recipe. It’s a finite list of instructions used to perform a task. For example, if you were to follow the algorithm to create brownies from a box mix, you would follow the three to five step process written on the back of the box.
DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

More on The internet

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings: Google’s John Mueller gives a general about answer why sites may lose rankings.

Reasons Why Sites May Lose Google Rankings

Google’s John Mueller gives a general about answer why sites may lose rankings.

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings.

I believe it will be a mistake to assume this is a comprehensive list of why sites lose rankings.

It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

His explanation was a general overview and not necessarily a complete listing of reasons.

That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

Nothing Wrong with the Site Yet Loses Rankings

  • Top Rankings Are Temporary
    • There’s a certain feeling that once a site is top ranked that it will continue to rank there. Mueller stated that rankings are essentially temporary.Mueller said:

      “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future.

       

      These kinds of changes are essentially to be expected on the web, it’s a very common dynamic environment”

  • The Internet Changes All the Time
      • Almost everything on the web is constantly changing. Links to a site disappear. Competitors gain links. Content changes. New websites appear.These things and many more affect how relevant web pages are to search queries.

        This is how Mueller explained it:

    “On the one hand, things on the web change with your competitors, with other sites…”

  • Google’s Algorithm Changes
      • This is one of the reasons to explain dramatic changes in rankings. And it’s not like ranking factors change. When the algorithm changes it could be that Google is changing how it understands web pages.Several years ago, pages featuring top five lists seemed to dominate the search rankings. That might have been because of how Google understood web pages. Top five type pages were easier to understand.

        But that’s not happening anymore because the algorithms changed.

        This is what Mueller said:

    “On the other hand things on our side change with our algorithms in search.”

  • People Change
    • It’s important to always keep on top of user trends.Mueller’s answer:

      “And finally on the user side as well, the expectations change over time.

      So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”

More Information on the Internet

Google Search Update Rolling Out Now – August 10th

Google Search Update Rolling Out Now – August 10th: It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.

Google Search Update Rolling Out Now – August 10th

UPDATE at 11:55pm ET: Google has told me this was a glitch, a bug, and it should be resolved. There are more details and examples of this being a bug and being fixed over here.

To be honest, this reminds me of the old days of when Google would release Penguin or Panda updates. The chatter in the time period is off the scales. Either this is a massive Google search bug or Google pushed out something serious with its ranking algorithm in search.

This started maybe around 2pm ET but after 5pm ET SEOs began to really notice. Normally with Google updates, it takes time to fully roll out and more and more of you will take notice unless Google reverts something.

The comments on my post about this past weekend’s update is now rumbling with comments about today.

Big Google search ranking algorithm update just touched down (not confirmed and super early)

it is too soon to look at the rank checking tools

Again, it is too soon to look at the rank checking tools but something big is going on.

Google has not confirmed any changes, yet. It might be a bug or it might be a new Google search ranking release or maybe something else.

I’ll keep watching things overnight and if I see anything new, I will report back in the morning.

Hope you are all seeing positive signs.

Forum discussion at WebmasterWorld and Black Hat World.

Update: Here is John’s tweet about the bug

More About it on the Internet

Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile: AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.

Adblock without Extension, Software or APP Desktop or Mobile

This mode helps you keep your ad-blocker active when you visit a website even when it asks you to disable it. This is the easiest way you can bypass ad block detection on a website.

This mode work well with all adblock but For perfect work uninstall any blocking software.

How to block ads without third-party extensions?

  • Blocks ads everywhere
    • Block throughout the whole system. This includes video ads and ads in your favorite apps, browsers, games, and on any website you can imagine. Dozens of ad filters are available to you and are updated on a regular basis, guaranteeing the best filtering quality.
  • Cares about your privacy
    • We value the privacy of your personal data above anything else. With AdGuard, you will be safe from online trackers and analytics systems that lurk on the web trying to steal your sensitive information. Surely, this happens without logging the users’ actions. AdGuard does not store DNS query logs.
  • Family protection mode
    • Use the Family protection mode to block access to all websites with adult content and enforce safe search in the browser, in addition to the regular perks of ad blocking and browsing security.
  • No Apps needed
    • AdGuard DNS does not require installation of any applications. You can use it on any Windows, macOS, Android, or iOS operated device.

Setup guide – No Apps need – Step by Step

  • Windows 10, Windows 7, Windows Vista or any other Windows
    • Open Control Panel through Start menu or Windows search.
      • Go to Network and Internet category and then to Network and Sharing Center.
        • On the left side of the screen find Change adapter settings and click on it.
          • Select your active connection, right-click on it and choose Properties.
            • Find Internet Protocol Version 4 (TCP/IP) in the list, select it and then click on Properties again.
Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile

Choose Use the following DNS server addresses and enter these:

  • IPv4
    • For “Default” servers:
      • 176.103.130.130
      • 176.103.130.131
    • For “Family protection” servers:
      • 176.103.130.132
      • 176.103.130.134
    • For “Non-filtering”:
      • 176.103.130.136
      • 176.103.130.137
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • IPv6
    • For “Default” servers:
      • 2a00:5a60::ad1:0ff
      • 2a00:5a60::ad2:0ff
    • For “Family protection” servers:
      • 2a00:5a60::bad1:0ff
      • 2a00:5a60::bad2:0ff
  • For “Non-filtering”:
    • 2a00:5a60::01:ff
    • 2a00:5a60::02:ff
      • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile

Undetectable ad blocker? YES!

Anyone know of a good ad blocker which is undetectable? Yes, I know!

MacOS

  • Click on Apple icon and go to System Preferences.
    • Click on Network.
      • Select the first connection in your list and click Advanced.
        • Select the DNS tab and add following addresses to the list of DNS servers:
  • IPv4
    • For “Default” servers:
      • 176.103.130.130
      • 176.103.130.131
    • For “Family protection” servers:
      • 176.103.130.132
      • 176.103.130.134
    • For “Non-filtering”:
      • 176.103.130.136
      • 176.103.130.137
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • IPv6
    • For “Default” servers:
      • 2a00:5a60::ad1:0ff
      • 2a00:5a60::ad2:0ff
    • For “Family protection” servers:
      • 2a00:5a60::bad1:0ff
      • 2a00:5a60::bad2:0ff
    • For “Non-filtering”:
      • 2a00:5a60::01:ff
      • 2a00:5a60::02:ff
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.

Android

  • With AdGuard for Android:
    • Download AdGuard for Android. In the main menu of the application go to Settings -> DNS Filtering.
    • Select the DNS server item and you will see AdGuard DNS and AdGuard DNS Family Protection on the list of providers .
    • Select one of them and click Use this server.
      • for Linux: Server Type -> Use this server.
      • In other cases:
      • From the Android Menu home screen, tap Settings.
      • Tap Wi-Fi on the menu. The screen listing all of the available networks will be shown (it is impossible to set custom DNS for mobile connection).
      • Long press the network you’re connected to, and tap Modify Network.
      • On some devices, you may need to check the box for Advanced to see further settings. To adjust your Android DNS settings, you will need to switch the IP settings from DHCP to Static.
      • Change set DNS 1 and DNS 2 values to following:
        • IPv4
          • For “Default” servers:
            • 176.103.130.130
            • 176.103.130.131
          • For “Family protection” servers:
            • 176.103.130.132
            • 176.103.130.134
          • For “Non-filtering”:
            • 176.103.130.136
            • 176.103.130.137
              • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
        • IPv6
          • For “Default” servers:
            • 2a00:5a60::ad1:0ff
            • 2a00:5a60::ad2:0ff
          • For “Family protection” servers:
            • 2a00:5a60::bad1:0ff
            • 2a00:5a60::bad2:0ff
          • For “Non-filtering”:
            • 2a00:5a60::01:ff
            • 2a00:5a60::02:ff
              • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.

Iphones and Ipads

  • With AdGuard for iOS:
    • Download AdGuard for iOS from the App Store. From the main menu of the application, go to the Tracking protection section. If you do not have Premium, you will need to buy it.
    • Turn on the Tracking protection switch, and then go to the DNS encryption section.
    • In this section, select AdGuard DNS or AdGuard DNS Family.
    • In other cases:
      • From the home screen, tap Settings.
        • Choose Wi-Fi in the left menu (it is impossible to configure DNS for mobile networks).
        • Tap on the name of the currently active network.
        • In the DNS field enter our DNS addresses:
    • IPv4
      • For “Default” servers:
        • 176.103.130.130
        • 176.103.130.131
      • For “Family protection” servers:
        • 176.103.130.132
        • 176.103.130.134
      • For “Non-filtering”:
        • 176.103.130.136
        • 176.103.130.137
          • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
    • IPv6
      • For “Default” servers:
        • 2a00:5a60::ad1:0ff
        • 2a00:5a60::ad2:0ff
      • For “Family protection” servers:
        • 2a00:5a60::bad1:0ff
        • 2a00:5a60::bad2:0ff
      • For “Non-filtering”:
        • 2a00:5a60::01:ff
        • 2a00:5a60::02:ff
          • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • Linux Ubuntu’s
    • Click on Network Icon (top-right panel by default) and click on Edit Connections to open Network Connections Manager.
    • Find your connection name, highlight it and click on Edit.
    • Now click on IPv4 Settings tab and change the Method to Automatic (DHCP) addresses only.
    • Type in IP addresses of our DNS servers, separated by commas to the DNS Servers field:
      • IPv4
        • For “Default” servers:
          • 176.103.130.130
          • 176.103.130.131
        • For “Family protection” servers:
          • 176.103.130.132
          • 176.103.130.134
        • For “Non-filtering”:
          • 176.103.130.136
          • 176.103.130.137
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
      • IPv6
        • For “Default” servers:
          • 2a00:5a60::ad1:0ff
          • 2a00:5a60::ad2:0ff
        • For “Family protection” servers:
          • 2a00:5a60::bad1:0ff
          • 2a00:5a60::bad2:0ff
        • For “Non-filtering”:
          • 2a00:5a60::01:ff
          • 2a00:5a60::02:ff
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • Routers and Servers
    • Open the preferences for your router. Usually you can access it from your browser via a URL (like http://192.168.0.1/ or http://192.168.1.1/). You may be asked to enter the password.
    • If you don’t remember it, you can often reset the password by pressing a button on the router itself. Some routers have a specific application which should be already installed on your computer in that case.
    • Find the DNS settings. Look for the DNS letters next to a field which allows two or three sets of numbers, each broken into four groups of one to three numbers.
    • Enter our DNS server addresses there:
      • IPv4
        • For “Default” servers:
          • 176.103.130.130
          • 176.103.130.131
        • For “Family protection” servers:
          • 176.103.130.132
          • 176.103.130.134
        • For “Non-filtering”:
          • 176.103.130.136
          • 176.103.130.137
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
      • IPv6
        • For “Default” servers:
          • 2a00:5a60::ad1:0ff
          • 2a00:5a60::ad2:0ff
        • For “Family protection” servers:
          • 2a00:5a60::bad1:0ff
          • 2a00:5a60::bad2:0ff
        • For “Non-filtering”:
          • 2a00:5a60::01:ff
          • 2a00:5a60::02:ff
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing

AdGuard DNS is a fast and easy way to block ads on any device and protect kids online!

FAQ
  • What is DNS?
    • DNS stands for Domain Name System. Think of it as of “address book” of the Internet: your browsers and apps use it to translate domain names that make no sense to them into IP addresses that they can understand.
  • What is AdGuard DNS?
    • AdGuard DNS is a free, privacy-oriented DNS resolution system that blocks tracking, ads and phishing. You can use it instead of your current DNS provider.
  • How does AdGuard DNS work?
    • When you use AdGuard DNS, every time a browser or an app sends a “bad” request, our server does not reply with an IP address, but sends back a null response instead. AdGuard has a database of domain names that serve for ad, tracking and fraud purposes, and this database is regularly updated.
  • What can AdGuard DNS do?
    • We offer two different modes. “Default” mode is for blocking ads, trackers, malware and phishing websites. “Family protection” does the same, but also blocks websites with adult content and enforces “Safe search” option in browsers that provide it.
  • What makes AdGuard privacy-oriented?
    • AdGuard DNS takes several measures to ensure your privacy safety. We support DNSCrypt, DNS-over-HTTPS (DoH) and DNS-over-TLS (DoT) protocols.
  • What is DNSCrypt?
    • Instead of a regular client-server interaction protocol, AdGuard DNS allows you to use a specific encrypted protocol — DNSCrypt. Thanks to it, all DNS requests are being encrypted, which protects you from possible request interception and subsequent eavesdropping and/or alteration.
  • What are DoH and DoT?
    • They are modern secure DNS protocols that gain more and more popularity and will become the industry standards for the foreseeable future. Both are more reliable than DNSCrypt and both are supported by AdGuard DNS.
  • What is DNSSEC?
    • AdGuard DNS supports DNSSEC technology which allows you to verify the authenticity of the stored DNS records with a digital signature. It provides protection against current and potential attacks on DNS queries and responses aiming to forge them or change their content, and at the same time it fends off other online threats.
  • Why is AdGuard DNS free? What’s the catch?
    • We use AdGuard DNS functionality as a part of other AdGuard software, most of which are distributed on a pay-to-use basis. We might also develop a paid version of AdGuard DNS based on the current one, more advanced and with more features.
  • What devices can I use AdGuard DNS with?
    • There are no restrictions for which devices you can use it with. You can find a separate configuration manual for each platform on this page.
  • What ports does AdGuard DNS use?
    • AdGuard DNS uses default port 53. In case port 53 is blocked or unavailable, use port 5353 instead.
      I have some troubles or questions that are not covered by this FAQ.

      • What do I do?
        • I have some troubles or questions that are not covered by this FAQ. What do I do? You will find everything related to AdGuard DNS on GitHub, or you can just ask us by contacting our support:  support at adguard.com. We will answer you as soon as possible.

Overview

AdGuard DNS is a foolproof way to block tracking and ads on the Internet that does not require installing any applications. It is easy to use, privacy-friendly, absolutely free, can be effortlessly set up on any device, and provides you with minimal necessary functions to block ads, trackers, malicious websites, and adult content (optionally).

To start using AdGuard DNS, set up the addresses of Domain Name System (DNS) instead of those given by your service provider. AdGuard DNS is free of charge for personal use.

How does it work?

When you use AdGuard DNS, every time a browser or an app sends an ad request, our server responds with an empty response. AdGuard has its own base of domain names that serve ads, trackers and fraud, and it is regularly updated. We offer two modes for AdGuard DNS to work in. The Default Mode includes blocking ads, counters, malicious and phishing websites. The Family Mode does the same, in addition blocking adult content and enabling safe search for your browser.

 

AdGuard DNS can work on any devices, including smartphones and tablet PCs. There are no equipment limitations.

  • Advantages of AdGuard DNS
    • Does not require installation of any applications. All you need to do is to follow this simple setup guide.

AdGuard DNS is open source and absolutely free in personal use.

Supports all modern DNS privacy standards: DNSCrypt, DNS-over-HTTPS, DNS-over-TLS.

It has two modes: “Default” for blocking ads and trackers, and “Family” for the same functionality plus parental control tools.

We have strict no logging policy. We do not preserve any personal data or log your activity. Your anonymity will be maintained.

You can use it on any Windows, macOS, Android, or iOS operated device.

  • How to configure AdGuard DNS?
    • See above step by step

 

Google Explains Negative Reviews And Rankings

Google Explains Negative Reviews And Rankings:  Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.

Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a website’s search rankings. The answer provided useful information about how Google’s algorithms take reviews into account and the general threshold at which a negative effect begins.

This is the question that was asked:

“So, about negative reviews not hurting, so if you have a “bad” reputation online and you see a lot of negative stuff about your company.

  • …Would that hurt, potentially, your Google ranking for keywords?
  • …Could Google look at that and say, Oh this is a bad company, we’re not going to rank it as well because they have a lot of negative reviews.
  • You said I don’t think that would hurt overall rankings for a website if there’s a bad reputation around the site.”
What I Know? About Google May 2020 Update

Google Explains Negative Reviews And Rankings

Background Information on Negative Reviews and Rankings

The person asking the question also referenced a 2010 incident reported in the NYTimes where an online merchant was seemingly ranked highly because of a large amount of links pointing to their site from angry customers.

The 2010 article resulted in a response from Google (Being Bad to Your Customers is Bad for Business) that announced the introduction of sentiment analysis to “turn negative comments into negative votes.”

“turn negative comments into negative votes.”

It was that 2010 Google blog post that is responsible for the understanding that negative reviews can harm rankings. Google’s 2010 announcement plainly said that negative comments would become negative votes.

Mueller Explains How Negative Reviews and Rankings Work

Google’s John Mueller answered the question in a straightforward manner. He affirmed that if online signals were predominantly negative then that could have an effect.

He also noted that negative reviews are common and that shouldn’t have an effect, apparently since that’s a normal thing.

This is what Mueller said:

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

I think what John might be saying between the lines there is that random negative reviews shouldn’t be seen as negative ranking factors.

The reason implied in his answer is that it’s normal to have some negative reviews.

What isn’t normal is to have predominantly negative signals.

Mueller continued:

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

Is 2010 Sentiment Analysis Algorithm Still Used by Google?

Mueller was then asked if the 2010 Sentiment Analysis algorithm was still used by Google.

Mueller’s answer implied that algorithms from ten years ago might not exist in similar forms since technologies constantly change.

As an example, consider the difference in your phone from ten years ago and what you carry around today.

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Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues: There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues.

Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues

You can access this in the new Bing Webmaster Tools over here.

What is Site Scan. Bing said “Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.”

Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.

How does it work. You go to the Site Scan feature, then click on “Start new scan.” Enter in the name of the scan, the scope of the scan, the limit of pages you want Bing to scan and even more. Here is a screen shot of the form:

Site Scan feature in Bing Webmaster Tools
What does it tell you. The scan detail report will find common SEO issues. It will give you:

Scan Status
Number of pages scanned
Number of Errors
Number of Warnings
List of issues found, their severity and the number of pages affected
The report is broken down into:

Errors: These are the most critical issues we found on your website. You should prioritize resolving these issues as they can impact indexability of your website.
Warnings: Everett These are the issues with medium severity which might impact your SEO health.
Notices: These are lowest severity issues or recommendations which you can investigate after solving all the errors and warnings.

PageRank for SEO

PageRank for SEO:  When Google was launched back in 1998, they introduced a mechanism for ranking web pages that was radically different from how the established search engines at the time worked.

PageRank for SEO

Up to then, most search engines relied exclusively on content and meta data to determine if a webpage was relevant for a given search. Such an approach was easily manipulated, and it resulted in pretty poor search results where the top ranked pages tended to have a lot of keywords stuffed in to the content.

Google radically shook things up by introducing PageRank as a key ranking factor.

Content still mattered to Google, of course, but rather than just look at which webpage had the keyword included most often, Google looked at how webpages linked to one another to determine which page should rank first.

Google’s theory was that a link from one webpage to another counted as a ‘vote’, a recommendation from that webpage for the page that was linked to. And the more ‘votes’ a webpage had – the more links that pointed to it – the more Google felt it could trust that page to be sufficiently good and authoritative. Therefore, pages with the most links deserved to rank the highest in Google’s results.

It’s interesting to note that the PageRank concept was heavily inspired by similar technology developed two years earlier by Robin Li, who later went on to co-found the Baidu search engine. (Thanks to Andreas Ramos for pointing that out to me!)

More than two decades later Google still relies heavily on PageRank to determine rankings. For a long time, Google allowed us to see an approximation of a webpage’s PageRank through their browser toolbar, which included a PageRank counter that showed the current webpage’s PageRank as a integer between 0 and 10.

The Basic Concept of PageRank

At its core, the concept of PageRank is fairly simple: page A has a certain amount of link value (PageRank) by virtue of links pointing to it. When page A then links to page B, page B gets a dose of the link value that page A has.

Of course, page B doesn’t get the same PageRank as page A already has. While page A has inbound links that give it a certain amount of PageRank, in my example page B only gets PageRank through one link from page A. So page B cannot be seen as equally valuable as page A. Therefore, the PageRank that page B gets from page A needs to be less than 100% of page A’s PageRank.

This is called the PageRank Damping Factor.

In the original paper that Google published to describe PageRank, they set this damping factor to 0.85. That means the PageRank of page A is multiplied by 0.85 to give the PageRank of page B. Thus, page B gets 85% of the PageRank of page A, and 15% of the PageRank is dissolved.

PageRank for SEO

PageRank for SEO

If page B were then to have a link to page C, the damping factor would apply again. The PageRank of page B (85% of page A’s PageRank) is multiplied by 0.85, and so page C gets 72.25% of page A’s original PageRank.

PageRank Damping Factor from webpage A to B to C

And so on, and so forth, as pages link to one another and PageRank distributes through the entire web. That’s the basic idea behind PageRank: pages link to one another, link value flows through these links and loses a bit of potency with every link, so webpages get different amounts of PageRank from every link that points to them.

Pages that have no links at all get a basic starting amount of PageRank of 0.15, as extrapolated from the original PageRank calculation, so that there’s a jump off point for the analysis and we don’t begin with zero (because that would lead to every webpage having zero PageRank).

More Information on Internet

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020: Although DuckDuckGo is a smaller search engine as compared to Google and Bing, it has rapidly evolved during its decade of operation. That’s why many people are concerned about optimizing their websites for this search engine as well. This is because DuckDuckGo has been gradually attracting the audience and generating more traffic to sites.

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

But what is DuckDuckGo search engine? And, how do you optimize your website for it? Read on to find out.

In this article, we’ll discuss everything you need to know about DuckDuckGo so that you can drive a lot of traffic to your site via this search engine.

  • What is DuckDuckGo Search Engine?
    • DuckDuckGo is an internet search engine that was launched in 2008 by Gabriel Weinberg. What sets it apart from Google and Bing is the fact that DuckDuckGo doesn’t track user searches or keep a record of them. Similarly, it doesn’t collect or share your personal info.

The company clearly mentions in their privacy policy that they think it’s kind of terrifying that people at search engines can view all user info. However, they are mainly concerned when these people either release user info to the general public or provide it to law enforcement. That’s why they came up with the idea of developing DuckDuckGo that promises complete anonymity and privacy.

Research suggests that most of of all web traffic worldwide is generated through mobile devices. As almost everyone owns a smartphone today, DuckDuckGo has also launched its app it is available in Playstore with the name “DuckDuckGo Privacy Browser” that functions the same as its desktop browser. You can search freely without worrying about privacy.

DuckDuckGo Privacy Browser

How DuckDuckGo Search Engine Makes Money?

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

So, are you wondering what is DuckDuckGo search engine doing to make money? According to the DuckDuckGo founders, they earn money by serving ads from the Yahoo-Bing search alliance network. Plus, a significant part of their earnings comes from eBay and Amazon affiliate commissions.

f the search engine continues to grow at this rate, it may soon become one of the top-most search engines all over the world. Traffic from DuckDuckGo is already showing an upward trend, and proper site optimization can attract more people to your site via this search engine.

However, keep in mind that DuckDuckGo is a hybrid engine that fetches results from other search engines and crowdsourced platforms like Wikipedia. As per the company’s executives, its ranking is a bit obscure and oblique as it uses underlying APIs’ ranking parameters and other factors to rank.

Update Your Site with Modern SEO Practices

Just like Google, DuckDuckGo is also committed to delivering the highest quality results to its users. This attitude means you must focus on ensuring that your website follows all DuckDuckGo SEO standards, such as:

Your website should have a quick loading time, not exceeding 3 seconds.
Your site should be responsive, performing well on mobile devices.
The website design should look great on all screen sizes.
Focus on technical SEO such as fixing complicated URLs, bad meta tags, poor site structure, etc.
Optimize content to ensure it is error-free, well-written, and informative.
Use keywords strategically to attract search traffic, leveraging intent-based keywords for optimum results.
Ensure your site is optimized for other search engines like Bing, Yandex, and Yahoo because DuckDuckGo takes results from these platforms.
Focus on the overall user experience by optimizing your web design for user-friendliness.

Refresh Your Local Keyword Strategy

Due to its strict privacy policy, DuckDuckGo doesn’t use geolocation data in getting search results. Although it keeps users anonymous, there are several implications from the perspective of SEO.

For instance, the local search results aren’t very precise. This means, if you’re a local company, you’ll need to make more efforts to show up in DuckDuckGo’s local search results. You’ll need to conduct more in-depth keyword research to truly understand where your users are located.

Suppose you’re a pizza restaurant based in California, US. There are several geo-specific keywords that you can include in your main keywords. For example, best pizza California, California pizza, California pizza restaurant, etc.

Now, if you’re wondering, “How do I find those keywords?”

“How do I find those keywords?”

You can use many online tools like Seed Keywords, Answer The Public, and Demographics Pro, which provide you with some good insight into how users are searching for your products/services.

Google Is Working On Something Related To Nofollow Link Change

Google Is Working On Something Related To Nofollow Link Change: Now We know that Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive.

Google Is Working On Something Related To Nofollow Link Change

Just to be clear, Google said in September they can use it as a hint for ranking and in March as a hint for crawling and indexing. But since then, it seems Google did not make any real change to search since the change – but a change is indeed coming.

I asked Gary Illyes of Google

I asked Gary Illyes of Google for an update on this nofollow hint policy change. I asked him “has Google done anything with this in terms of ranking, spam, etc?” Gary responded saying “you will have something. At one point. Some time in the future. No timeframe.”

He doesn’t believe anything was launched yet but what he is working on will indeed need to be announced. So it sounds big, big enough that it has to be announced by Google.

“has Google done anything with this in terms of ranking, spam, etc?”

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