Bing API – Easy set-up guide for Bing’s Content Submission API (Beta)

Bing API – Easy set-up guide for Bing’s Content Submission API (Beta): At Bing, webmasters don’t have to wait to get their content crawled and indexed. Bing offers webmaster the abilities to tell Bing about the latest changes in their sites, such as providing latest added, updated or deleted content and URLs.

Bing API – Easy set-up guide for Bing’s Content Submission API (Beta)

At Bing, webmasters don’t have to wait to get their content crawled and indexed. Bing offers webmaster the abilities to tell Bing about the latest changes in their sites, such as providing latest added, updated or deleted content and URLs.

Bing already supports the ability for webmasters to notify Bing about URL changes via its Bing URL submission API (setup guide) but now (under Beta launch) also the ability to notify Bing directly about URL along with content changes via Bing Content Submission API. This will not only help webmasters to reach to more relevant users on Bing but also will reduce BingBot crawl load on their sites. This blog post will provide a generic overview along with step-by-step instruction on adopting the same.

We are offering this program in beta to all webmasters interested, to access it you need to contact us by filling this form.

XML request sample

XML
POST /webmaster/api.svc/pox/SubmitContent?apikey=EEDECC1EA4AE341CC57365E075EBC8B6 HTTP/1.1
Content-Type: application/xml; charset=utf-8
Host: ssl.bing.com

<SubmitContent xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>
<siteUrl>http://example.com</siteUrl>
<url>http://example.com/url1.html</url>
<httpMessage>SFRUUC8xLjEgMjAwIE9LCkRhdGU6IFN1biwgMTAgT2N0IDIwMTcgMjM6MjY6MDcgR01UCkFjY2VwdC1SYW5nZXM6IGJ5dGVzCkNvbnRlbnQtTGVuZ3RoOiAxMwpDb25uZWN0aW9uOiBjbG9zZQpDb250ZW50LVR5cGU6IHRleHQvaHRtbAoKSGVsbG8gd29ybGQh</httpMessage>
<structuredData></structuredData>
<dynamicServing>0</dynamicServing>
</SubmitContent>

If the URL submission is successful you will receive an http 200 response. This ensures that your pages will be discovered for indexing and if Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

Using any of the above methods you should be able to directly and automatically let Bing know whenever there are content changes in your website. We encourage you to integrate such solution in your Web Content Management System to let Bing auto discover your new content at publication time.

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About Danillo Leite

With 08 years of Marketing Experience in Planning and Executing performance-based Digital Marketing strategies. I helped small and medium size companies grow their revenue, acquire new customers, drive more leads and Improve Marketing ROI.
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One Response to Bing API – Easy set-up guide for Bing’s Content Submission API (Beta)

  1. Pauline says:

    Thanks for letting us know about this super useful feature. Wouldn’t it be nice if Google had this!

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