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Danillo Leite - Marketing Strategy Expert

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Why hire a Digital Marketing Agency?

Why hire a Digital Marketing Agency? Investing in a digital marketing strategy has become a key point to ensure survival. However, digital marketing is a comprehensive term that represents different online methods for the growth of your business.

Why hire a Digital Marketing Agency?

And it can be a bit complicated to launch a robust campaign or on a large scale if your company does not have the resources, time and knowledge necessary for such an undertaking.

For this reason, it makes sense to work with a digital marketing agency. In this post, we will explain some of the reasons to have a specialized company to take care of your marketing.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

Focus on Managing Your Business

To directly execute your campaigns, you will need some attention, resources and time to configure the strategies. This can cost you a lot of energy and time, for these reasons, an agency can be useful to take care of these processes.

With an agency, all you need to do is share your goals. There is no training, learning curve or campaign management. All the elements of your online marketing are handled internally by a specialized team. This saves you time to manage and expand your business.

Work with Experts

For most people, it can be time-consuming and complicated to understand all online marketing techniques, especially SEO strategies and the search for engagement and conversion in various social media.

Instead, you can have access to a team of experienced and qualified experts working with the digital marketing agency.

The benefit here is that these experts are constantly working on online projects and are familiar with the latest and most effective strategies.

The Agency Has the Right Tools

Digital marketing requires the use of different tools to optimize each campaign. You will need tools for analysis, keyword search, competitor analysis, paid search management and automation.

The cumulative cost of using these online marketing tools can be quite high for small to medium sized companies. Digital marketing services already have these tools to help you make the most of your campaigns. You don’t have to worry about the recurring costs you’re likely to suffer from using them.

The Agency Uses the Right Strategies for Your Area

In digital marketing, it is important to note that not everything that works for others works for you as well. Some strategies can offer disappointing results for your area, while others can be quite useful.

A good digital marketing agency knows which techniques will deliver results and creates new ideas based on the consumers’ point of view.

For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is most available. By determining which content you like best and how your audience shares and consumes it. This will help optimize your social media campaigns.

Stay Relevant to your Area of Expertise

At this point, it is important to understand that research is essential before starting any campaign. You need to learn to evaluate your industry, your competitors and the latest marketing practices in your segment.

A digital marketing agency has experience on researching your market and identifying your competitors. In addition, the professionals of a specialized agency follow the latest developments in digital marketing to ensure quantifiable results.

They also identify and research their target audience to understand their behaviors, preferences and interests. This helps ensure that the marketing strategies adopted produce as many results as possible to keep your business abreast of relevant developments.

Scalable Results Possible

One of the points that makes a digital marketing agency your best bet for online growth is the so-called scalability.

In a normal setting, you will need to increase your personal marketing efforts whenever your company needs to grow or wants to launch something new. This means that your company will need additional resources to support and fuel growth.

With a marketing agency, this is not the case. There will be no restrictions or need to work double time. A good agency will accommodate your needs as your company grows. And it offers several plans and packages that best fit the size of your company.

Choosing your Digital Marketing Agency

Digital marketing is a slow and continuous process. Run away from companies that promise instant results.

Start by understanding their needs, to share them with the agency. Digital campaigns work best if all parties are in the same.

Start by understanding your needs, to share them with the agency. Digital campaigns work best if all parties are on the same page.

Know the online performance of the agency’s customers. Your search engine ranking helps reinforce your results. In addition, your agency should have the freedom to make decisions that best suit your interests and budget plan.

Expand your business with a digital marketing agency. Learn about our success.

Dr Victor Barboza – Neurocirurgião Moema SP

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings: Google’s John Mueller gives a general about answer why sites may lose rankings.

Reasons Why Sites May Lose Google Rankings

Google’s John Mueller gives a general about answer why sites may lose rankings.

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings.

I believe it will be a mistake to assume this is a comprehensive list of why sites lose rankings.

It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

His explanation was a general overview and not necessarily a complete listing of reasons.

That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

Nothing Wrong with the Site Yet Loses Rankings

  • Top Rankings Are Temporary
    • There’s a certain feeling that once a site is top ranked that it will continue to rank there. Mueller stated that rankings are essentially temporary.Mueller said:

      “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future.

       

      These kinds of changes are essentially to be expected on the web, it’s a very common dynamic environment”

  • The Internet Changes All the Time
      • Almost everything on the web is constantly changing. Links to a site disappear. Competitors gain links. Content changes. New websites appear.These things and many more affect how relevant web pages are to search queries.

        This is how Mueller explained it:

    “On the one hand, things on the web change with your competitors, with other sites…”

  • Google’s Algorithm Changes
      • This is one of the reasons to explain dramatic changes in rankings. And it’s not like ranking factors change. When the algorithm changes it could be that Google is changing how it understands web pages.Several years ago, pages featuring top five lists seemed to dominate the search rankings. That might have been because of how Google understood web pages. Top five type pages were easier to understand.

        But that’s not happening anymore because the algorithms changed.

        This is what Mueller said:

    “On the other hand things on our side change with our algorithms in search.”

  • People Change
    • It’s important to always keep on top of user trends.Mueller’s answer:

      “And finally on the user side as well, the expectations change over time.

      So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”

More Information on the Internet

Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile: AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.

Adblock without Extension, Software or APP Desktop or Mobile

This mode helps you keep your ad-blocker active when you visit a website even when it asks you to disable it. This is the easiest way you can bypass ad block detection on a website.

This mode work well with all adblock but For perfect work uninstall any blocking software.

How to block ads without third-party extensions?

  • Blocks ads everywhere
    • Block throughout the whole system. This includes video ads and ads in your favorite apps, browsers, games, and on any website you can imagine. Dozens of ad filters are available to you and are updated on a regular basis, guaranteeing the best filtering quality.
  • Cares about your privacy
    • We value the privacy of your personal data above anything else. With AdGuard, you will be safe from online trackers and analytics systems that lurk on the web trying to steal your sensitive information. Surely, this happens without logging the users’ actions. AdGuard does not store DNS query logs.
  • Family protection mode
    • Use the Family protection mode to block access to all websites with adult content and enforce safe search in the browser, in addition to the regular perks of ad blocking and browsing security.
  • No Apps needed
    • AdGuard DNS does not require installation of any applications. You can use it on any Windows, macOS, Android, or iOS operated device.

Setup guide – No Apps need – Step by Step

  • Windows 10, Windows 7, Windows Vista or any other Windows
    • Open Control Panel through Start menu or Windows search.
      • Go to Network and Internet category and then to Network and Sharing Center.
        • On the left side of the screen find Change adapter settings and click on it.
          • Select your active connection, right-click on it and choose Properties.
            • Find Internet Protocol Version 4 (TCP/IP) in the list, select it and then click on Properties again.
Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile

Choose Use the following DNS server addresses and enter these:

  • IPv4
    • For “Default” servers:
      • 176.103.130.130
      • 176.103.130.131
    • For “Family protection” servers:
      • 176.103.130.132
      • 176.103.130.134
    • For “Non-filtering”:
      • 176.103.130.136
      • 176.103.130.137
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • IPv6
    • For “Default” servers:
      • 2a00:5a60::ad1:0ff
      • 2a00:5a60::ad2:0ff
    • For “Family protection” servers:
      • 2a00:5a60::bad1:0ff
      • 2a00:5a60::bad2:0ff
  • For “Non-filtering”:
    • 2a00:5a60::01:ff
    • 2a00:5a60::02:ff
      • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
Adblock without Extension, Software or APP Desktop or Mobile

Adblock without Extension, Software or APP Desktop or Mobile

Undetectable ad blocker? YES!

Anyone know of a good ad blocker which is undetectable? Yes, I know!

MacOS

  • Click on Apple icon and go to System Preferences.
    • Click on Network.
      • Select the first connection in your list and click Advanced.
        • Select the DNS tab and add following addresses to the list of DNS servers:
  • IPv4
    • For “Default” servers:
      • 176.103.130.130
      • 176.103.130.131
    • For “Family protection” servers:
      • 176.103.130.132
      • 176.103.130.134
    • For “Non-filtering”:
      • 176.103.130.136
      • 176.103.130.137
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • IPv6
    • For “Default” servers:
      • 2a00:5a60::ad1:0ff
      • 2a00:5a60::ad2:0ff
    • For “Family protection” servers:
      • 2a00:5a60::bad1:0ff
      • 2a00:5a60::bad2:0ff
    • For “Non-filtering”:
      • 2a00:5a60::01:ff
      • 2a00:5a60::02:ff
        • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.

Android

  • With AdGuard for Android:
    • Download AdGuard for Android. In the main menu of the application go to Settings -> DNS Filtering.
    • Select the DNS server item and you will see AdGuard DNS and AdGuard DNS Family Protection on the list of providers .
    • Select one of them and click Use this server.
      • for Linux: Server Type -> Use this server.
      • In other cases:
      • From the Android Menu home screen, tap Settings.
      • Tap Wi-Fi on the menu. The screen listing all of the available networks will be shown (it is impossible to set custom DNS for mobile connection).
      • Long press the network you’re connected to, and tap Modify Network.
      • On some devices, you may need to check the box for Advanced to see further settings. To adjust your Android DNS settings, you will need to switch the IP settings from DHCP to Static.
      • Change set DNS 1 and DNS 2 values to following:
        • IPv4
          • For “Default” servers:
            • 176.103.130.130
            • 176.103.130.131
          • For “Family protection” servers:
            • 176.103.130.132
            • 176.103.130.134
          • For “Non-filtering”:
            • 176.103.130.136
            • 176.103.130.137
              • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
        • IPv6
          • For “Default” servers:
            • 2a00:5a60::ad1:0ff
            • 2a00:5a60::ad2:0ff
          • For “Family protection” servers:
            • 2a00:5a60::bad1:0ff
            • 2a00:5a60::bad2:0ff
          • For “Non-filtering”:
            • 2a00:5a60::01:ff
            • 2a00:5a60::02:ff
              • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.

Iphones and Ipads

  • With AdGuard for iOS:
    • Download AdGuard for iOS from the App Store. From the main menu of the application, go to the Tracking protection section. If you do not have Premium, you will need to buy it.
    • Turn on the Tracking protection switch, and then go to the DNS encryption section.
    • In this section, select AdGuard DNS or AdGuard DNS Family.
    • In other cases:
      • From the home screen, tap Settings.
        • Choose Wi-Fi in the left menu (it is impossible to configure DNS for mobile networks).
        • Tap on the name of the currently active network.
        • In the DNS field enter our DNS addresses:
    • IPv4
      • For “Default” servers:
        • 176.103.130.130
        • 176.103.130.131
      • For “Family protection” servers:
        • 176.103.130.132
        • 176.103.130.134
      • For “Non-filtering”:
        • 176.103.130.136
        • 176.103.130.137
          • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
    • IPv6
      • For “Default” servers:
        • 2a00:5a60::ad1:0ff
        • 2a00:5a60::ad2:0ff
      • For “Family protection” servers:
        • 2a00:5a60::bad1:0ff
        • 2a00:5a60::bad2:0ff
      • For “Non-filtering”:
        • 2a00:5a60::01:ff
        • 2a00:5a60::02:ff
          • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • Linux Ubuntu’s
    • Click on Network Icon (top-right panel by default) and click on Edit Connections to open Network Connections Manager.
    • Find your connection name, highlight it and click on Edit.
    • Now click on IPv4 Settings tab and change the Method to Automatic (DHCP) addresses only.
    • Type in IP addresses of our DNS servers, separated by commas to the DNS Servers field:
      • IPv4
        • For “Default” servers:
          • 176.103.130.130
          • 176.103.130.131
        • For “Family protection” servers:
          • 176.103.130.132
          • 176.103.130.134
        • For “Non-filtering”:
          • 176.103.130.136
          • 176.103.130.137
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
      • IPv6
        • For “Default” servers:
          • 2a00:5a60::ad1:0ff
          • 2a00:5a60::ad2:0ff
        • For “Family protection” servers:
          • 2a00:5a60::bad1:0ff
          • 2a00:5a60::bad2:0ff
        • For “Non-filtering”:
          • 2a00:5a60::01:ff
          • 2a00:5a60::02:ff
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
  • Routers and Servers
    • Open the preferences for your router. Usually you can access it from your browser via a URL (like http://192.168.0.1/ or http://192.168.1.1/). You may be asked to enter the password.
    • If you don’t remember it, you can often reset the password by pressing a button on the router itself. Some routers have a specific application which should be already installed on your computer in that case.
    • Find the DNS settings. Look for the DNS letters next to a field which allows two or three sets of numbers, each broken into four groups of one to three numbers.
    • Enter our DNS server addresses there:
      • IPv4
        • For “Default” servers:
          • 176.103.130.130
          • 176.103.130.131
        • For “Family protection” servers:
          • 176.103.130.132
          • 176.103.130.134
        • For “Non-filtering”:
          • 176.103.130.136
          • 176.103.130.137
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing.
      • IPv6
        • For “Default” servers:
          • 2a00:5a60::ad1:0ff
          • 2a00:5a60::ad2:0ff
        • For “Family protection” servers:
          • 2a00:5a60::bad1:0ff
          • 2a00:5a60::bad2:0ff
        • For “Non-filtering”:
          • 2a00:5a60::01:ff
          • 2a00:5a60::02:ff
            • Please note: the “Non-filtering” DNS servers provide a secure and reliable connection, but they don’t filter anything like the “Default” and “Family protection” servers do. Please don’t use them unless you know what you’re doing

AdGuard DNS is a fast and easy way to block ads on any device and protect kids online!

FAQ
  • What is DNS?
    • DNS stands for Domain Name System. Think of it as of “address book” of the Internet: your browsers and apps use it to translate domain names that make no sense to them into IP addresses that they can understand.
  • What is AdGuard DNS?
    • AdGuard DNS is a free, privacy-oriented DNS resolution system that blocks tracking, ads and phishing. You can use it instead of your current DNS provider.
  • How does AdGuard DNS work?
    • When you use AdGuard DNS, every time a browser or an app sends a “bad” request, our server does not reply with an IP address, but sends back a null response instead. AdGuard has a database of domain names that serve for ad, tracking and fraud purposes, and this database is regularly updated.
  • What can AdGuard DNS do?
    • We offer two different modes. “Default” mode is for blocking ads, trackers, malware and phishing websites. “Family protection” does the same, but also blocks websites with adult content and enforces “Safe search” option in browsers that provide it.
  • What makes AdGuard privacy-oriented?
    • AdGuard DNS takes several measures to ensure your privacy safety. We support DNSCrypt, DNS-over-HTTPS (DoH) and DNS-over-TLS (DoT) protocols.
  • What is DNSCrypt?
    • Instead of a regular client-server interaction protocol, AdGuard DNS allows you to use a specific encrypted protocol — DNSCrypt. Thanks to it, all DNS requests are being encrypted, which protects you from possible request interception and subsequent eavesdropping and/or alteration.
  • What are DoH and DoT?
    • They are modern secure DNS protocols that gain more and more popularity and will become the industry standards for the foreseeable future. Both are more reliable than DNSCrypt and both are supported by AdGuard DNS.
  • What is DNSSEC?
    • AdGuard DNS supports DNSSEC technology which allows you to verify the authenticity of the stored DNS records with a digital signature. It provides protection against current and potential attacks on DNS queries and responses aiming to forge them or change their content, and at the same time it fends off other online threats.
  • Why is AdGuard DNS free? What’s the catch?
    • We use AdGuard DNS functionality as a part of other AdGuard software, most of which are distributed on a pay-to-use basis. We might also develop a paid version of AdGuard DNS based on the current one, more advanced and with more features.
  • What devices can I use AdGuard DNS with?
    • There are no restrictions for which devices you can use it with. You can find a separate configuration manual for each platform on this page.
  • What ports does AdGuard DNS use?
    • AdGuard DNS uses default port 53. In case port 53 is blocked or unavailable, use port 5353 instead.
      I have some troubles or questions that are not covered by this FAQ.

      • What do I do?
        • I have some troubles or questions that are not covered by this FAQ. What do I do? You will find everything related to AdGuard DNS on GitHub, or you can just ask us by contacting our support:  support at adguard.com. We will answer you as soon as possible.

Overview

AdGuard DNS is a foolproof way to block tracking and ads on the Internet that does not require installing any applications. It is easy to use, privacy-friendly, absolutely free, can be effortlessly set up on any device, and provides you with minimal necessary functions to block ads, trackers, malicious websites, and adult content (optionally).

To start using AdGuard DNS, set up the addresses of Domain Name System (DNS) instead of those given by your service provider. AdGuard DNS is free of charge for personal use.

How does it work?

When you use AdGuard DNS, every time a browser or an app sends an ad request, our server responds with an empty response. AdGuard has its own base of domain names that serve ads, trackers and fraud, and it is regularly updated. We offer two modes for AdGuard DNS to work in. The Default Mode includes blocking ads, counters, malicious and phishing websites. The Family Mode does the same, in addition blocking adult content and enabling safe search for your browser.

 

AdGuard DNS can work on any devices, including smartphones and tablet PCs. There are no equipment limitations.

  • Advantages of AdGuard DNS
    • Does not require installation of any applications. All you need to do is to follow this simple setup guide.

AdGuard DNS is open source and absolutely free in personal use.

Supports all modern DNS privacy standards: DNSCrypt, DNS-over-HTTPS, DNS-over-TLS.

It has two modes: “Default” for blocking ads and trackers, and “Family” for the same functionality plus parental control tools.

We have strict no logging policy. We do not preserve any personal data or log your activity. Your anonymity will be maintained.

You can use it on any Windows, macOS, Android, or iOS operated device.

  • How to configure AdGuard DNS?
    • See above step by step