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Danillo Leite - Marketing Strategy Expert

Category: GOOGLE

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content Last Night:  It has become commonplace. Maybe because of the dimension that google is. Maintenance doesn’t always work.. Just amazing, again, Google had an issue indexing news content last night. Ewdison Then, a publisher at SlashGear, Android Community and other places notified me on Twitter of this showing screen shots of CNN, Fox News, WSJ, and Engadget all showing zero new content in Google Search at around 6:50pm.

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Indexing Issue

Here are those screen shots:

45 minutes later Google confirmed the issue on Twitter saying

“We have an issue with indexing new News content, at the moment. It began around 4pm PT. We’re working to correct and will update when this is resolved.”

By the time I came back online after Yom Kippur the issue was already resolved and then a few hours later Google confirmed the issue was resolved:

Why hire a Digital Marketing Agency?

Why hire a Digital Marketing Agency? Investing in a digital marketing strategy has become a key point to ensure survival. However, digital marketing is a comprehensive term that represents different online methods for the growth of your business.

Why hire a Digital Marketing Agency?

And it can be a bit complicated to launch a robust campaign or on a large scale if your company does not have the resources, time and knowledge necessary for such an undertaking.

For this reason, it makes sense to work with a digital marketing agency. In this post, we will explain some of the reasons to have a specialized company to take care of your marketing.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

Focus on Managing Your Business

To directly execute your campaigns, you will need some attention, resources and time to configure the strategies. This can cost you a lot of energy and time, for these reasons, an agency can be useful to take care of these processes.

With an agency, all you need to do is share your goals. There is no training, learning curve or campaign management. All the elements of your online marketing are handled internally by a specialized team. This saves you time to manage and expand your business.

Work with Experts

For most people, it can be time-consuming and complicated to understand all online marketing techniques, especially SEO strategies and the search for engagement and conversion in various social media.

Instead, you can have access to a team of experienced and qualified experts working with the digital marketing agency.

The benefit here is that these experts are constantly working on online projects and are familiar with the latest and most effective strategies.

The Agency Has the Right Tools

Digital marketing requires the use of different tools to optimize each campaign. You will need tools for analysis, keyword search, competitor analysis, paid search management and automation.

The cumulative cost of using these online marketing tools can be quite high for small to medium sized companies. Digital marketing services already have these tools to help you make the most of your campaigns. You don’t have to worry about the recurring costs you’re likely to suffer from using them.

The Agency Uses the Right Strategies for Your Area

In digital marketing, it is important to note that not everything that works for others works for you as well. Some strategies can offer disappointing results for your area, while others can be quite useful.

A good digital marketing agency knows which techniques will deliver results and creates new ideas based on the consumers’ point of view.

For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is most available. By determining which content you like best and how your audience shares and consumes it. This will help optimize your social media campaigns.

Stay Relevant to your Area of Expertise

At this point, it is important to understand that research is essential before starting any campaign. You need to learn to evaluate your industry, your competitors and the latest marketing practices in your segment.

A digital marketing agency has experience on researching your market and identifying your competitors. In addition, the professionals of a specialized agency follow the latest developments in digital marketing to ensure quantifiable results.

They also identify and research their target audience to understand their behaviors, preferences and interests. This helps ensure that the marketing strategies adopted produce as many results as possible to keep your business abreast of relevant developments.

Scalable Results Possible

One of the points that makes a digital marketing agency your best bet for online growth is the so-called scalability.

In a normal setting, you will need to increase your personal marketing efforts whenever your company needs to grow or wants to launch something new. This means that your company will need additional resources to support and fuel growth.

With a marketing agency, this is not the case. There will be no restrictions or need to work double time. A good agency will accommodate your needs as your company grows. And it offers several plans and packages that best fit the size of your company.

Choosing your Digital Marketing Agency

Digital marketing is a slow and continuous process. Run away from companies that promise instant results.

Start by understanding their needs, to share them with the agency. Digital campaigns work best if all parties are in the same.

Start by understanding your needs, to share them with the agency. Digital campaigns work best if all parties are on the same page.

Know the online performance of the agency’s customers. Your search engine ranking helps reinforce your results. In addition, your agency should have the freedom to make decisions that best suit your interests and budget plan.

Expand your business with a digital marketing agency. Learn about our success.

Dr Victor Barboza – Neurocirurgião Moema SP

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

Search Engine Algorithms: A Very Basic Primer for Non-Marketers:  Many people don’t Trust Algorithms and Machine learning because they don’t have a complete understanding of how they actually work. Let’s break it down.

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

If you’ve been anywhere on social media in the past few years, you’ll likely have noticed an increase in suspicion amongst ordinary (read: non-marketing) people regarding algorithms, tracking, artificial intelligence, and machine learning.

The fear makes sense.

When you don’t understand exactly how something works, it can sometimes seem like negative forces are at play when you don’t get exactly what you’re expecting from those programs.

For example, President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

So disgusting to watch Twitter’s so-called “Trending”, where sooo many trends are about me, and never a good one. They look for anything they can find, make it as bad as possible, and blow it up, trying to make it trend. Really ridiculous, illegal, and, of course, very unfair!

President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

 

What is advance algorithm?

You’ve learned the basic algorithms now and are ready to step into the area of more complex problems and algorithms to solve them. Advanced algorithms build upon basic ones and use new ideas. … Such algorithms are usually designed to be able to process huge datasets without being able even to store a dataset.

What are the most famous algorithms?

The Most Important Algorithms

  • A* search algorithm. Graph search algorithm that finds a path from a given initial node to a given goal node. …
  • Beam Search. Beam search is a search algorithm that is an optimization of best-first search. …
  • Binary search. …
  • Branch and bound. …
  • Buchberger’s algorithm. …
  • Data compression. …
  • Diffie-Hellman key exchang

What are common algorithms?

7 algorithms and data structures every programmer must know

  • Sort Algorithms. Sorting is the most heavily studied concept in Computer Science. …
  • Search Algorithms. Binary Search (in linear data structures) …
  • Hashing. …
  • Dynamic Programming. …
  • Exponentiation by squaring. …
  • String Matching and Parsing. …
  • Primality Testing Algorithms.

What do you mean by an algorithm?

An algorithm is a set of instructions designed to perform a specific task. This can be a simple process, such as multiplying two numbers, or a complex operation, such as playing a compressed video file. In computer programming, algorithms are often created as functions

  • What are the most common algorithms being used today?
    • Google’s ranking algorithm (PageRank) could be the most widely used algorithm. Its impact/implications on the world: PageRank is, arguably, the most used algorithm in the world today.
  • What are examples of algorithms?
    • One of the most obvious examples of an algorithm is a recipe. It’s a finite list of instructions used to perform a task. For example, if you were to follow the algorithm to create brownies from a box mix, you would follow the three to five step process written on the back of the box.
DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

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Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings: Google’s John Mueller gives a general about answer why sites may lose rankings.

Reasons Why Sites May Lose Google Rankings

Google’s John Mueller gives a general about answer why sites may lose rankings.

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings.

I believe it will be a mistake to assume this is a comprehensive list of why sites lose rankings.

It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

His explanation was a general overview and not necessarily a complete listing of reasons.

That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

Nothing Wrong with the Site Yet Loses Rankings

  • Top Rankings Are Temporary
    • There’s a certain feeling that once a site is top ranked that it will continue to rank there. Mueller stated that rankings are essentially temporary.Mueller said:

      “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future.

       

      These kinds of changes are essentially to be expected on the web, it’s a very common dynamic environment”

  • The Internet Changes All the Time
      • Almost everything on the web is constantly changing. Links to a site disappear. Competitors gain links. Content changes. New websites appear.These things and many more affect how relevant web pages are to search queries.

        This is how Mueller explained it:

    “On the one hand, things on the web change with your competitors, with other sites…”

  • Google’s Algorithm Changes
      • This is one of the reasons to explain dramatic changes in rankings. And it’s not like ranking factors change. When the algorithm changes it could be that Google is changing how it understands web pages.Several years ago, pages featuring top five lists seemed to dominate the search rankings. That might have been because of how Google understood web pages. Top five type pages were easier to understand.

        But that’s not happening anymore because the algorithms changed.

        This is what Mueller said:

    “On the other hand things on our side change with our algorithms in search.”

  • People Change
    • It’s important to always keep on top of user trends.Mueller’s answer:

      “And finally on the user side as well, the expectations change over time.

      So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”

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Google Search Update Rolling Out Now – August 10th

Google Search Update Rolling Out Now – August 10th: It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.

Google Search Update Rolling Out Now – August 10th

UPDATE at 11:55pm ET: Google has told me this was a glitch, a bug, and it should be resolved. There are more details and examples of this being a bug and being fixed over here.

To be honest, this reminds me of the old days of when Google would release Penguin or Panda updates. The chatter in the time period is off the scales. Either this is a massive Google search bug or Google pushed out something serious with its ranking algorithm in search.

This started maybe around 2pm ET but after 5pm ET SEOs began to really notice. Normally with Google updates, it takes time to fully roll out and more and more of you will take notice unless Google reverts something.

The comments on my post about this past weekend’s update is now rumbling with comments about today.

Big Google search ranking algorithm update just touched down (not confirmed and super early)

it is too soon to look at the rank checking tools

Again, it is too soon to look at the rank checking tools but something big is going on.

Google has not confirmed any changes, yet. It might be a bug or it might be a new Google search ranking release or maybe something else.

I’ll keep watching things overnight and if I see anything new, I will report back in the morning.

Hope you are all seeing positive signs.

Forum discussion at WebmasterWorld and Black Hat World.

Update: Here is John’s tweet about the bug

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Google Explains Negative Reviews And Rankings

Google Explains Negative Reviews And Rankings:  Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.

Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a website’s search rankings. The answer provided useful information about how Google’s algorithms take reviews into account and the general threshold at which a negative effect begins.

This is the question that was asked:

“So, about negative reviews not hurting, so if you have a “bad” reputation online and you see a lot of negative stuff about your company.

  • …Would that hurt, potentially, your Google ranking for keywords?
  • …Could Google look at that and say, Oh this is a bad company, we’re not going to rank it as well because they have a lot of negative reviews.
  • You said I don’t think that would hurt overall rankings for a website if there’s a bad reputation around the site.”
What I Know? About Google May 2020 Update

Google Explains Negative Reviews And Rankings

Background Information on Negative Reviews and Rankings

The person asking the question also referenced a 2010 incident reported in the NYTimes where an online merchant was seemingly ranked highly because of a large amount of links pointing to their site from angry customers.

The 2010 article resulted in a response from Google (Being Bad to Your Customers is Bad for Business) that announced the introduction of sentiment analysis to “turn negative comments into negative votes.”

“turn negative comments into negative votes.”

It was that 2010 Google blog post that is responsible for the understanding that negative reviews can harm rankings. Google’s 2010 announcement plainly said that negative comments would become negative votes.

Mueller Explains How Negative Reviews and Rankings Work

Google’s John Mueller answered the question in a straightforward manner. He affirmed that if online signals were predominantly negative then that could have an effect.

He also noted that negative reviews are common and that shouldn’t have an effect, apparently since that’s a normal thing.

This is what Mueller said:

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

I think what John might be saying between the lines there is that random negative reviews shouldn’t be seen as negative ranking factors.

The reason implied in his answer is that it’s normal to have some negative reviews.

What isn’t normal is to have predominantly negative signals.

Mueller continued:

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

Is 2010 Sentiment Analysis Algorithm Still Used by Google?

Mueller was then asked if the 2010 Sentiment Analysis algorithm was still used by Google.

Mueller’s answer implied that algorithms from ten years ago might not exist in similar forms since technologies constantly change.

As an example, consider the difference in your phone from ten years ago and what you carry around today.

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PageRank for SEO

PageRank for SEO:  When Google was launched back in 1998, they introduced a mechanism for ranking web pages that was radically different from how the established search engines at the time worked.

PageRank for SEO

Up to then, most search engines relied exclusively on content and meta data to determine if a webpage was relevant for a given search. Such an approach was easily manipulated, and it resulted in pretty poor search results where the top ranked pages tended to have a lot of keywords stuffed in to the content.

Google radically shook things up by introducing PageRank as a key ranking factor.

Content still mattered to Google, of course, but rather than just look at which webpage had the keyword included most often, Google looked at how webpages linked to one another to determine which page should rank first.

Google’s theory was that a link from one webpage to another counted as a ‘vote’, a recommendation from that webpage for the page that was linked to. And the more ‘votes’ a webpage had – the more links that pointed to it – the more Google felt it could trust that page to be sufficiently good and authoritative. Therefore, pages with the most links deserved to rank the highest in Google’s results.

It’s interesting to note that the PageRank concept was heavily inspired by similar technology developed two years earlier by Robin Li, who later went on to co-found the Baidu search engine. (Thanks to Andreas Ramos for pointing that out to me!)

More than two decades later Google still relies heavily on PageRank to determine rankings. For a long time, Google allowed us to see an approximation of a webpage’s PageRank through their browser toolbar, which included a PageRank counter that showed the current webpage’s PageRank as a integer between 0 and 10.

The Basic Concept of PageRank

At its core, the concept of PageRank is fairly simple: page A has a certain amount of link value (PageRank) by virtue of links pointing to it. When page A then links to page B, page B gets a dose of the link value that page A has.

Of course, page B doesn’t get the same PageRank as page A already has. While page A has inbound links that give it a certain amount of PageRank, in my example page B only gets PageRank through one link from page A. So page B cannot be seen as equally valuable as page A. Therefore, the PageRank that page B gets from page A needs to be less than 100% of page A’s PageRank.

This is called the PageRank Damping Factor.

In the original paper that Google published to describe PageRank, they set this damping factor to 0.85. That means the PageRank of page A is multiplied by 0.85 to give the PageRank of page B. Thus, page B gets 85% of the PageRank of page A, and 15% of the PageRank is dissolved.

PageRank for SEO

PageRank for SEO

If page B were then to have a link to page C, the damping factor would apply again. The PageRank of page B (85% of page A’s PageRank) is multiplied by 0.85, and so page C gets 72.25% of page A’s original PageRank.

PageRank Damping Factor from webpage A to B to C

And so on, and so forth, as pages link to one another and PageRank distributes through the entire web. That’s the basic idea behind PageRank: pages link to one another, link value flows through these links and loses a bit of potency with every link, so webpages get different amounts of PageRank from every link that points to them.

Pages that have no links at all get a basic starting amount of PageRank of 0.15, as extrapolated from the original PageRank calculation, so that there’s a jump off point for the analysis and we don’t begin with zero (because that would lead to every webpage having zero PageRank).

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Google Is Working On Something Related To Nofollow Link Change

Google Is Working On Something Related To Nofollow Link Change: Now We know that Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive.

Google Is Working On Something Related To Nofollow Link Change

Just to be clear, Google said in September they can use it as a hint for ranking and in March as a hint for crawling and indexing. But since then, it seems Google did not make any real change to search since the change – but a change is indeed coming.

I asked Gary Illyes of Google

I asked Gary Illyes of Google for an update on this nofollow hint policy change. I asked him “has Google done anything with this in terms of ranking, spam, etc?” Gary responded saying “you will have something. At one point. Some time in the future. No timeframe.”

He doesn’t believe anything was launched yet but what he is working on will indeed need to be announced. So it sounds big, big enough that it has to be announced by Google.

“has Google done anything with this in terms of ranking, spam, etc?”

What I Know? About Google May 2020 Update

What I Know? About Google May 2020 Update: Many industries rocked by Google May 2020 Update – What I know right now

What I Know? About Google May 2020 Update

SEO, last google Update: Search results continue to churn three days after Google announced the May 4 2020 update. Google warned it may take a couple weeks to settle. This is why that might not be good.

Most updates settle fairly quickly with minor changes along the way. This update is different.

It’s becoming increasingly evident that this update is big.

A partial list of what areas are affected:

  • Local Search Businesses
  • Health Related Sites
  • Rolling out Worldwide
  • Multiple Languages Simultaneously
  • The changes are felt by many and the results seemingly change hour to hour and day to day.

I haven’t witnessed an update as widespread as this one since 2003.

Why Updates Cause Ranking Volatility

One of the reasons the search results become volatile is because it may take some time to roll out the changes to all the data centers globally. When your browser hits a data center it could be receiving old data or the new data.

Another reason to explain the constant changes is because there are multiple factors that are changing.

What commonly happens is that an update rolls out followed by a period of relative calm that is then interrupted by more changes that sometimes reverses the losses.

As I understand it this known as reversing false positives. False positives are when relevant sites are unintentionally affected by an update. After an update the Google engineers will measure the feedback, review the search results and tweak it to smooth out the false positives.

First Impressions

Numerous people I spoke with described this update using words like “carnage” and mentioned how inconvenient it was to do this to businesses at such a dire moment in time.

Search marketer Tony Wright (@tonynwright) offered this impression:

“This appears to be one of the most significant updates in recent memory. It’s too early for anything other than analysis, but I’ve seen sites in multiple verticals affected.

It’s not clear who the winners are yet…”

Several people shared that while it is yet early, they are seeing changes across many industries, notably in the health related topics.

Who is Affected By the Google Update?

  • Local Search Fluctuations
  • There are many reports that mention fluctuations in local type search results.

One person tweeted a graphic that shows local search has been in flux since late April 2020

Covid-19 Effect on Search Algorithm?

Some are theorizing that sounds reasonable is that Covid-19 may have affected some parts of Google’s algorithm that determines what it is that people want to see when they make a search query.

Without question the pandemic affected search patterns.

Is it possible that Google added a change that makes Google’s algorithm more sensitive to these changes? We really don’t know.

Another factor I’ve seen is that some are reporting that sites with actual brands that have been around have gained, while less branded sites have lost.

Worldwide Update Rollout

Google’s update appears to be affecting SERPs worldwide. Reports on WebmasterWorld indicate volatility from the United States to Europe to Australia simultaneously. Tow and Towing Boston,

Japanese search engine marketing expert Kenichi Suzuki (@suzukik) told me that the update is being keenly felt in Japan.

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