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Danillo Leite - Marketing Strategy Expert

Category: GOOGLE (page 2 of 2)

Google Is Working On Something Related To Nofollow Link Change

Google Is Working On Something Related To Nofollow Link Change: Now We know that Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive.

Google Is Working On Something Related To Nofollow Link Change

Just to be clear, Google said in September they can use it as a hint for ranking and in March as a hint for crawling and indexing. But since then, it seems Google did not make any real change to search since the change – but a change is indeed coming.

I asked Gary Illyes of Google

I asked Gary Illyes of Google for an update on this nofollow hint policy change. I asked him “has Google done anything with this in terms of ranking, spam, etc?” Gary responded saying “you will have something. At one point. Some time in the future. No timeframe.”

He doesn’t believe anything was launched yet but what he is working on will indeed need to be announced. So it sounds big, big enough that it has to be announced by Google.

“has Google done anything with this in terms of ranking, spam, etc?”

What I Know? About Google May 2020 Update

What I Know? About Google May 2020 Update: Many industries rocked by Google May 2020 Update – What I know right now

What I Know? About Google May 2020 Update

SEO, last google Update: Search results continue to churn three days after Google announced the May 4 2020 update. Google warned it may take a couple weeks to settle. This is why that might not be good.

Most updates settle fairly quickly with minor changes along the way. This update is different.

It’s becoming increasingly evident that this update is big.

A partial list of what areas are affected:

  • Local Search Businesses
  • Health Related Sites
  • Rolling out Worldwide
  • Multiple Languages Simultaneously
  • The changes are felt by many and the results seemingly change hour to hour and day to day.

I haven’t witnessed an update as widespread as this one since 2003.

Why Updates Cause Ranking Volatility

One of the reasons the search results become volatile is because it may take some time to roll out the changes to all the data centers globally. When your browser hits a data center it could be receiving old data or the new data.

Another reason to explain the constant changes is because there are multiple factors that are changing.

What commonly happens is that an update rolls out followed by a period of relative calm that is then interrupted by more changes that sometimes reverses the losses.

As I understand it this known as reversing false positives. False positives are when relevant sites are unintentionally affected by an update. After an update the Google engineers will measure the feedback, review the search results and tweak it to smooth out the false positives.

First Impressions

Numerous people I spoke with described this update using words like “carnage” and mentioned how inconvenient it was to do this to businesses at such a dire moment in time.

Search marketer Tony Wright (@tonynwright) offered this impression:

“This appears to be one of the most significant updates in recent memory. It’s too early for anything other than analysis, but I’ve seen sites in multiple verticals affected.

It’s not clear who the winners are yet…”

Several people shared that while it is yet early, they are seeing changes across many industries, notably in the health related topics.

Who is Affected By the Google Update?

  • Local Search Fluctuations
  • There are many reports that mention fluctuations in local type search results.

One person tweeted a graphic that shows local search has been in flux since late April 2020

Covid-19 Effect on Search Algorithm?

Some are theorizing that sounds reasonable is that Covid-19 may have affected some parts of Google’s algorithm that determines what it is that people want to see when they make a search query.

Without question the pandemic affected search patterns.

Is it possible that Google added a change that makes Google’s algorithm more sensitive to these changes? We really don’t know.

Another factor I’ve seen is that some are reporting that sites with actual brands that have been around have gained, while less branded sites have lost.

Worldwide Update Rollout

Google’s update appears to be affecting SERPs worldwide. Reports on WebmasterWorld indicate volatility from the United States to Europe to Australia simultaneously. Tow and Towing Boston,

Japanese search engine marketing expert Kenichi Suzuki (@suzukik) told me that the update is being keenly felt in Japan.

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