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Danillo Leite - Marketing Strategy Expert

Tag: Facebook

The perfect Facebook post – How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post: The discussion about the perfect Facebook post is not new. Much has been said about it and as social media professionals conduct more research, new items are being incorporated.

The perfect Facebook post

The communication process on Facebook, contrary to what many people imagine, is not simple. It involves several elements and routines, so it needs to be very well planned. To advertise a company on Facebook efficiently, everything needs to be analyzed.

What we call the perfect publication on Facebook is not the result of improvisation or automatic actions. In fact it comes from a lot of planning and a perfect understanding of the various techniques applicable to Facebook Marketing.

Post text

Try to keep the text of the post as short as possible, without harming the communication capacity of the post. Some researches talk about a ninety character limit, but this is not an insurmountable limit, because what really matters is your ability to communicate with your audience.

A good tip to increase the click-through rate of your post is to insert a question at the beginning or end of the text. This works for both publications and Facebook Ads.

Do not forget to include the destination URL of the publication, preferably shortened and tagged through UTM to separate the accesses of this publication in the Campaigns tab of your Google Analytics, separating this type of access from others that may also come from Facebook.

The perfect Facebook post - How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post

If possible, end the text with a strong Call to Action to stimulate engagement and access to the destination URL, because contrary to what many people imagine, the Internet user is apathetic and without an incentive, your publication may lose engagement.

SEO in the publication

One item that many people leave aside when it comes to creating the perfect Facebook post is search engine optimization.

If you do a good SEO job on the text of the post, it is possible that it will gain a prominent position on the answer pages of major search engines like Google. Using these techniques properly, you can also compete for good placement through publications on Facebook.

Too many resources

The use of Emoticons is a great feature to add value to your publication. Research by the Amex Open Forum has shown that posts with emoticons have 33% more comments and up to 57% more likes.

Finally, whenever possible, insert a #Hashtag to try to gain a little more exposure in social media-focused searches.

More on the Internet

59% of US Adults Do Not Trust News on Social Media

WOw 59% of US Adults Do Not Trust News on Social Media: This is incredibly shocking

59% of US Adults Do Not Trust News on Social Media

News on Social Media Inaccurate?
Pew Research Center reports only 39% of those who get their news on social media expect the information to be accurate.

That means over half of US adults who use social media to get news are questioning its accuracy before they read a single article.

It appears what they’re finding isn’t giving them the answers they’re looking for either. Just 30% of respondents say social media helps them understand current events, and 23% even say it leaves them more confused.

Social Media As a News Source
Could the level of distrust and confusion around news and current events have anything to do with the sources themselves?

Pew Research Center finds these are the percentages of US adults who use each site as a regular source of news:

  • Facebook – 36%
  • YouTube – 23%
  • Twitter – 15%
  • Instagram – 11%
  • Reddit – 6%
  • Snapchat – 4%
  • LinkedIn – 4%
  • TikTok – 3%
  • WhatsApp – 3%
  • Tumblr – 1%
  • Twitch – 1%

I believe that we still have to go through a lot until we achieve some transparency on the internet.

Some other sources of information on the Internet