Cavalcade o’ Clues

So it’s coming up on tomorrow, when we’ll be revisiting Cluetrain at There’s a New Conversation, at SAP’s place on Morton Street in New York. Some topics I expect we’ll discuss…

  • wtf did we mean, if anything, with ‘markets are conversations’?
  • wtf did we mean (and who were we talking to) when we said “we are not seats or eyeballs or end users or consumers and our reach exceeds your grasp. deal with it”? And how are we dealing?
  • What’s better since Cluetrain went up? What’s worse?
  • What’s unfinished, or unbegun?
  • To what extents has cluetrain been co-opted? Or just opted?
  • Is social networking part of it? For that matter, is social networking either?

I’ll add to those as The Time approaches. Feel free to add yours in the comments below.

And see some of ya there.


  1. Crosbie Fitch’s avatar

    Blogs are not conversations nor good tools for such – should they be?

    We have better self-publishing tools for individual expression (Blogs), and better tools for collective production of single works (Wikipedia), but where are the tools to enable customers to have conversations with vendors?

    Vendors have been speaking to customers in one direction for far too long. How can their customers speak back in the other direction?

    How can audience correspond en masse with artist?

  2. Beer and Books, Soft-Soap and a Wooden Leg, Content and Clients « Hak Pak Sak’s avatar

    […] joining friend and colleague Doc Searls and his co-authors for a conference on the occasion of the 10th anniversary of their publication of their 1998 visionary business best-seller “Cluetrain … a prognosis of the changes they expected the internet to effect.  It was in […]

  3. Mike Warot’s avatar

    HTML dates from 1990, and we’re still stuck with the One Way Web… it’s a world in which every person can be their own Fox news channel… and the rest of us can only yell back at the screen.

    Some day… I hope… we’ll have something that actually allows collaboration, and works well for the masses. Wiki’s kinda do this, but not well enough. They don’t allow for the actual markup of text which HTML implies (but lies about) in its name.

    The manifesto did a good job of capturing the kernel of truth and providing a seed for other ideas and projects to nucleate from… I’m wondering what comes next… like always.

  4. Simon Collister’s avatar

    Would love to be there! Next time perhaps 🙂

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