Life in the Vast Lane — What lives past the Web 2.0 bubble is my EOF essay in the February Linux Journal. One sample:
| In the long run, there’s going to be a lot more money in helping demand find supply than in helping supply find (or create) demand — simply because the efficiencies involved in helping money-in-hand find places to go exceed the guesswork that defines advertising at its core. That even goes for Google, which introduced the radical notion of accountability, but still involves mountains of wasted placements (by countless Linux servers pushing gazillions of tiny text ads into the margins of blogs and search results). I’m not saying that advertising ends, by the way, just that its fate is to become part of an informational ecosystem that supports the buying intentions of customers at least as well as it supports the selling intentions of vendors. |
The challenge, of course, is to build out the latter.
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