Rich Sands posts Cluetrain Derailed? I respond here.
Cluetrain tracks
6 responses to “Cluetrain tracks”
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Hi Doc,
just a small pointer to a different version of the Cluetrain Manifesto that I build a few days ago as a Google App: http://bb-cluetrain.appspot.com/1
Source code is available as well: http://github.com/bbolli/google-app-cluetrain/tree/master
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The company I work for is taking it’s first steps into the world of blogging, etc…. it’ll be interesting to see how well they do. I’ve given what advice I can, and try to push them to be clueful, but it’s like parenting, you can only do so much, and have to let them learn from their own mistakes.
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@Beat: very nice! thanks for the source!
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Doc,
The true genius of the traditional advertising industry was (and is) in convincing businesses that the non-accountable broadcast selling to market was the state of the art.
Direct marketing and direct response marketing has forever been about the conversation. And the conversation resulted in customers buying or the conversation changed or ended.
There is a remarkable number of door-to-door salesmen who have blazed trails in internet marketing. Go figure.
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[…] Beat Bolli over at Dr Beat has created a really neat Google App and mentioned it on Doc Searls’ blog. […]
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Lovin Beats work…blogged here: http://www.jonathanmacdonald.com/?p=1806
Great stuff.
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