Doc Searls Weblog

I haven’t eaten today, and it’s well past noon. I spent much of the last couple hours enjoying a long Skype call with Stephen Lewis, who is currently in Turkey, and whose latest post dilates deliciously on an old Mimas Foods bag — “a relic of a turning point in the economic and social history of Bulgaria and much of Eastern Europe.” Makes me hungry for any of the “Flafel, Humberger, Shaourma, Ships Pataos, All Kind Of, Meats” offered by Mimas. Steve writes, “it is the use of international English that catapulted the fare of Mimas from the improvised and local into the realm of coveted, truly international, fast-food.”

By the way, the only result for a “Mimas Foods” search on Google is Steve’s post. As of today, anyway.