Okay, today I’m going to try outlining the links I piled up before 8:45am this morning. (#VRM request to @Wordpress: put an outliner in the composing window, or whatever you call the space where I’m writing this. Also, quit putting slashes through the @ when @-handles are copied and pasted in Visual mode from @Twitter. Example: @nzn. Thanks.)
Marketing:
On marketing’s terminal addiction to personal data fracking and bad guesswork, in @Medium. Updated by links to @leashless
@PortiaCrowe @BusinessInsider & @nznWant Loyal Customers? It’s Time to Fix Your Loyalty Programs | DigitalNext – AdAge. Yes, and it’s time for customers to have their own loyalty programs. Speaking of which, I see here…
2015’s Brands With The Most Loyal Customers – Forbes, that many of the brands that earn the most loyalty don’t coercively make you carry around cards or key tags to slow you down at cash registers.
People in Illinois keep suing tech companies for tagging them in photos | Fusion. And we need more to do the same. Tagging people without their permission is wrong. Simple as that.
Connected TV: Why Aren’t Advertisers Flocking? 03/10/2016. Because it’s not old fashioned giant-numbers-of-viewers TV, which was good for brand advertising. Also, because personalized shit creeps people out, and they know it.
Shoshana Zuboff: Secrets of Surveillance Capitalism. A brilliant speech she would have given at Oxford, and a must-read. Alas…
Grief:
Jim Maxmin – Lincoln County News – Newcastle, ME. The local obituary for Shoshana’s brilliant and much loved husband, Jim Maxmin, who died unexpectedly. Jim was also Shoshana’s co-author of The Support Economy, which had a great influence on my work.
Jim Maxmin, Jim’s blog, now a memorial with a wonderful set of remembrances. Wish I had known him.
Clues:
‘The internet is a conversation’: Lessons from the Cluetrain Manifesto 17 years on | The Drum. Kind words from one of marketing’s true good guys.
Tech-ish stuff:
Airport Security – Dave Täht. Learnings from the flying edge.
Louie Schwartzberg: Nature. Beauty. Gratitude. | TED Talk | TED.com. Good one.
Global Guerrillas, by the always interesting and insightful John Robb. All of his posts are informed, challenging, and in alignment with no politics or tech other than John;s own. Dig ’em
Direct response marketing, camouflaged to look like brand advertising:
YourAdChoices.com. This is the Digital Advertising Alliance’s program program for giving you a way to opt out, separately, from the many different advertising systems behind “interest-based” (a euphemism for tracking-based) ads, separately for every ad. Which, if you’re not doing the simple thing and running an ad or tracking blocker, could soak up your whole day, every day. Background from MediaPost: Digital Advertising Alliance Launches Opt-Out App 02/26/2015, and Ad Industry Launches Campaign Promoting AdChoices Icon 03/10/2016.
Could Bitcoin Solve the Problem of Ad-Blocking? Possibly, but please quit calling ad blocking a problem. Ad blocking is a clear signal from the market to marketing. It says three things: 1) You made the mistake of ignoring and pissing on Do Not Track when we kindly offered it as an olive branch that didn’t block ads at all; 2) You’re now tracking us more than ever and spamming us with awful advertising as well; 3) We’re doing something about it by protecting our own browsers from your intrusions and your crap, which isn’t “theft” because these are our own fucking browsers and our own fucking personal spaces on the Web, and we are entirely within our rights as sovereign human beings to decide what we let in and what we don’t.
New Anti-AD App will create total chaos? | Ronald Voorn MSc | LinkedIn, which is another message from the market to a industry that isn’t listening.
Fintech:
$1 Billion Plot to Rob Fed Accounts Leads to Manila Casinos – Bloomberg Business
The Incredible Story Of How Hackers Stole $100 Million From The New York Fed | Zero Hedge
In case you can’t get enough already:
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