Time to unscrew subscriptions

The goal here is to obsolesce this brilliant poster by Despair.com:

I got launched on that path a couple months ago, when I got this email from  The_New_Yorker at e-mail.condenast.com:

Why did they “need” a “confirmation” to a subscription which, best I could recall, was last renewed early this year?

So I looked at the links.

The “renew,” Confirmation Needed” and “Discounted Subscription” links all go to a page with a URL that began with https://subscriptions.newyorker.com/pubs…, followed by a lot of tracking cruft. Here’s a screen shot of that one, cut short of where one filled in a credit card number. Note the price:

I was sure I had been paying $80-something per year, for years. As I also recalled, this was a price one could only obtain by calling the 800 number at NewYorker.com.

Or close. I finally found it at
 https://w1.buysub.com/pubs/N3/NYR/accoun…, which is where the link to Customer Care under My Account on the NewYorker website goes. It also required yet another login.

So, when I told the representative at the call center that I’d rather not “confirm” a year for a “discount” that probably wasn’t, she said I could renew for the $89.99 I had paid in the past, and that the deal would be good  through February of 2022. I said fine, let’s do that. So I gave her my credit card, and had the conversation I mention at the top of this post, when I suggested that this was way too complicated, adding that a single simple subscription price would be better, and to which she replied,  “Never gonna happen.”

Then I got this by email:

This appeared to confirm the subscription I already had. To see if that was the case, I went back to the buysub.com website and looked under the Account Summary tab, where it said this:

think this means that I last renewed on February 3 of this year, and what I did on the phone in August was commit to paying $89.99/year until February 10 of 2022.

If that’s what happened, all my call did was extend my existing subscription. Which was fine, but why require a phone call for that?

And WTF was that “Account Confirmation Required” email about? I assume it was bait to switch existing subscribers into paying $50 more per year.

Then there was this, at the bottom of the Account summary page:

This might explains why I stopped getting Vanity Fair, which I suppose I should still be getting.

So I clicked on”Reactivate and got a login page where the login I had used to get this far didn’t work.

After other failing efforts that I neglected to write down, I decided to go back to the New Yorker site and work my way back  through two logins to the same page, and then click Reactivate one more time. Voila! ::::::

So now I’ve got one page that tells me I’m good to March 2021 next to a link that takes me to another page that says I ordered 12 issues last December and I can “start” a new subscription for $15 that would begin nine months ago. This is how one “reactivates” a subscription?  OMFG.

I’m also not going into the hell of moving the print subscription back and forth between the two places where I live. Nor will I bother now, in October, to see why I haven’t seen another copy of Vanity Fair. (Maybe they’re going to the other place. Maybe not. I don’t know.)

I want to be clear here that I am not sharing this to complain. In fact, I don’t want The New YorkerVanity Fair, Wred, Condé Nast (their parent company) or buysub.com to do a damn thing. They’re all FUBAR. By design. (Bonus link.)

Nor do I want any action out of Spectrum, SiriusXM, Dish Network or the other subscription-based whatevers whose customer disservice systems have recently soaked up many hours of my life.

See, with most subscription systems, FUBAR is the norm. A matter of course. Pro forma. Entrenched. A box outside of which nobody making, managing or working in those systems can think.

This is why, when an alien idea appears, for example from a loyal customer just wanting a single and simple damn price, the response is “Never gonna happen.”

This is also why the subscription fecosystem can only be turned into an ecosystem from the outside. Our side. The subscribers’ side.

I’ll explain how at Customer Commons, which we created for exactly that purpose. Stay tuned for that.

Two exceptions are Consumer Reports and The Sun.