This blog has been going since 2007, and continues one that began in 1999 and is mothballed here. On the social front, my tweetage is at @dsearls and I maintain  the customary pile of biographical jive here on Linkedin.

A few among the many hats I wear:

In 2005 I received the Google/O’Reilly Open Source Award for Best Communicator.

In 2007 I was named one of the 100 Most Influential People in IT by eWeek.

Since I’m always working on too many things, and will only stop when I’m dead, I want my epitaph to read, “He was almost finished.”

I can be reached by email through doc @ [my last name] .com or dsearls @ cyber.law.harvard.edu.

Copyright 2018 Doc Searls

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This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

  1. Michael Perry’s avatar


    Just a few thoughts on the different weblogs. I noticed that Dan York split up his blogging from his LiveJournal site initially to a group of affiliated sites which all carry different types of content. I can understand that Dan wants to categorize and define his existence a bit and let readers find a specific resource to read. I think that’s difficult to maintain though over the long haul. For me, blogging with different services (hosted or self-maintained), getting used to changes in management of each, actually delivering said content and then remaining that committed has to be difficult if not daunting. I’ve been using the wordpress.com setup and actually moved older blog entries from wordpress.org there recently because the guys are the same at each place and they moved everything over for me. They also fixed a discrepancy for me in author name and a few other things.

    I applaud you moving to wordpress because I think its really good; but then again I setup drupal on my home webserver. So now I have two different places to publish my questionable content. I think you should focus on a single place to maintain personally and focus your energy on maintaining the writing there. Personally, it seems too difficult at least to me to have 4 different places which you could write to. At some point, with that many, one of them would take a hit. You’d either forget to update the code and get overrun with spammers, the actual blog would languish with no new content, or you would decide its too much trouble.

    While I laud Dan York and his efforts to build categories of blogging; I think you should have a presence or two that you feel comfortable maintaining and owning and not let it go the other way.

    Just my thoughts though…

  2. Mudanza del Doc Searls Weblog » eCuaderno’s avatar

    […] Doc Searls muda su famoso Doc Searls Weblog: Welcome pilgrims [vía] [technorati]   del.icio.us]  [menéame]  [fresqui] […]

  3. Representative Journalism - Blog - Doc Searls: Journalists’ Work Must Have Value’s avatar

    […] Doc Searls, co-author of the The Cluetrain Manifesto, in talking about the new ecology of news writes:   …the larger trend to watch over time is the inevitable decline in advertising support for journalistic work, and the growing need to find means for replacing that funding — or to face the fact that journalism will become largely an amateur calling, and to make the most of it. […]

  4. Can marketing be conversational? | Riley McArdle’s avatar

    […] Doc Searls, one of the writers of the Cluetrain Manifesto, asks good question – “Can marketing be conversational?” I think the answer depends on the company, and a lot of companies just take it for granted, but I definitely think its a good question for them to ask themselves. […]

  5. TuxJournal.net 2.0 » Archivio » I 40 migliori blog su Linux’s avatar

    […] Doc Searl, famoso editor di Linux Journal, una delle più lette e famose riviste dedicate al mondo GNU/Linux nel mondo, ha provato a stilare la classifica dei 40 migliori blog su Linux che ogni utente appassionato dovrebbe avere tra i suoi Feed RSS per rimanere sempre sempre aggiornato sulle ultime novità provenienti dalla comunità. E quale migliore fonte se non i blog di coloro che contribuiscono a far crescere, in prima persona, il pinguino? […]

  6. Debianizzati.Org » I 40 migliori blog su Gnu/Linux’s avatar

    […] Doc Searl, famoso editor di Linux Journal, una delle più lette e famose riviste dedicate al mondo GNU/Linux nel mondo, ha provato a stilare la classifica dei 40 migliori blog su Linux che ogni utente appassionato dovrebbe avere tra i suoi Feed RSS per rimanere sempre sempre aggiornato sulle ultime novità provenienti dalla comunità. […]

  7. B5 pulls together an amazing advisory board at Roam4free’s avatar

    […] Boyd Renee Blodgett Hugh Macleod Doc Searls Robert […]

  8. Speedlinking 28 October 2007’s avatar

    […] announced our new advisory board (or our VC Rick has). The board is Renee Blodgett, Robert Scoble, Doc Searls, Stowe Boyd and Hugh Maceod – what a great […]

  9. B5 Media Names Advisory Board : Professional Blogging News’s avatar

    […] Doc Searls, writer, university researcher and advisor (including Technorati). […]

  10. Kerry Buckley » No Internet and no Software’s avatar

    […] Doc Searls’s response: “The current policy is freaking insane! It’s utterly inconsistent with BT’s strategy, and I can’t understand why anyone would want to come and work here… Maybe we ought to go and storm the head office or something.” […]

  11. Jack Hodgson’s avatar

    Doc, I’m trying to reach you to hand-off the techcrunch ticket for this evening. My only “direct” connection to you is with Twitter, which is suffering more than usual this morning. If you get this, email me at jack at da4 dot com.

  12. Don Dodge on The Next Big Thing : TechCrunch Boston’s avatar

    […] was interviewing and doing video. I also talked to Nick Carr, Francois Gossieaux, Halley Suitt, Doc Searls, and Wade […]

  13. the facebook bridge at Left Behind Bottle Caps’s avatar

    […] of what sparked such a self discovery was Doc Searls post entitled, Making Rules, II, it’s an entertaining and meticulously presented post that I […]

  14. Dopp Juice » Blog Archive » IIW Warm Fuzzies’s avatar

    […] connected with great thinkers and leaders who made themselves available for our questions and ideas, and who took the time to explain complex […]

  15. Trula’s avatar

    Omni! I loved that magazine, I’m bookmarking your site just for that. 🙂

    You have an impressive resume. Keep it moving!

  16. Drew Tybus’s avatar

    Hello Doc,

    I’d like to work with you on a story about the state of American media and how it affects the efficacy our democracy. I can offer you an interview with acclaimed author and media scholar Jeffrey Scheuer (author of Sound Bite Society), to speak about American journalism overall from J-schools to non-profit options.

    Scheuer has a new book, The Big Picture: Why Democracies Need Journalistic Excellence, which makes this a very timely story, and which provides an insightful look into the state of American media. I’ve enclosed a press release for the book, which includes several talking points that would lead to a rich story.

    Please review the enclosed press release, and contact me if you have any questions, would like to receive a sample copy of The Big Picture, or would like to set up an interview with Jeffrey.


    Drew Tybus
    Tybus PR
    Office: (646)248-6817
    Mobile: (973)229-5425
    IM: Drewsezz


    Stop the Presses (Please): America’s Got a

    Serious Journalistic Integrity Problem and It’s

    Fracturing Our Democratic Foundation

    New Book by Journalism Scholar Jeffrey Scheuer Examines Why Democracy Needs Journalistic Excellence and What Must Be Done

    New York, NY—November 14, 2007—Is high-quality journalism a ghetto within American culture? What if journalists confined their labors to documenting the love lives and love children of celebrities? Could the very foundation of American democracy collapse due to shaky journalistic integrity? Enter Jeffrey Scheuer—media scholar, philosopher of journalism and author of the highly-acclaimed study of television and politics The Sound Bite Society.

    In his most recent book, The Big Picture: Why Democracies Need Journalistic Excellence, Scheuer takes thought-provoking look at the interplay between journalism and democracy in America. And it couldn’t come at a more timely and decisive moment. Media consolidation persists; the press continues to conflate news with infotainment; citizens are getting more of their civic knowledge from bloggers with relaxed standards of credibility; media conglomerates are increasingly influenced by the possibility of profit rather than the imperative of truth; and, unfortunately, more and more journalists are learning their craft at J-schools, a historically checkered institution, which Scheuer believes could be abolished altogether.

    In exploring the labyrinth of media and democracy, Scheuer follows in the footsteps of Walter Lippman, John Dewey, Marshall McLuhan, Neil Postman, and James W. Carey as he examines a host of heady topics with agility, foresight and considerable intellectual heft. Scheuer, whose criticism and commentary has appeared in the New York Times, Washington Post, Los Angeles Times and many other publications and academic journals, brings the reader along for a philosophical tour of journalism, along the way getting a glimpse of both excellence and mediocrity. In the end, Scheuer delivers a more complete, colorful and, well, bigger picture of how the profession needs to change in order to ensure a tradition of democratic excellence in America today.

    “Scheuer brilliantly makes the case for journalism as well as anyone ever has, explains its demise, and discusses what we need to do to address the crisis effectively,” Robert W. McChesney.

    Pieces of THE BIG PICTURE

    q The Press Is “The Weak Slat Under The Bed Of Democracy.”

    So said A.J. Liebling. Why did he say that, and what does it mean? What’s the press doing under that bed, and how can that slat be strengthened?

    q What Is The Central Paradox Of Journalism And Democracy?

    There are several, but the main one is that democracies need journalism – but can’t make it. Democracy is not a “machine that would go of itself.” It runs on knowledge. Democratic societies are only as good as their journalism. It’s a force multiplier. But democracies can do little to bring about good journalism, at least without citizen activism and philanthropy.

    q What Is The Trinity Of Journalistic Excellence?

    Truth, Context, and Independence. All good journalism must aim to provide true accounts of recent events. It must put them in context: explain what caused them, what they mean, how important they are, etc. And independence guarantees, not that this will be done well, but at least that it will be free of outside influence, particularly the influence of power and profit.

    q Objectivity Is Like A Neutron

    It’s the tiny core of choice-less truths that we rely on: baseball scores, closing stock prices, the capital of New Mexico, and the identity of the President of the United States. Not much more. It’s those few things we cannot change or perceive differently or make choices about.

    q Change Journalism Schools – Or Close Them!

    Tear down that wall between real and pretend newsrooms! J-schools should focus on a) academic expertise relevant to individual journalists’ needs or ambitions and b) core courses in media law and ethics, media history, media criticism, etc. Practical experience should be gained on the job, through the campus media, or via internships – not by taking up resources of universities to meet imaginary deadlines.

    q Citizen Journalism Is Not The Answer

    The best journalism in the world is meaningless – like a tree falling in a forest that no one hears – unless there are media-literate citizens who are educated and motivated to use it, to become informed and active citizens. In this sense, good journalism comes from citizens – but it isn’t necessarily “citizen journalism.” We still need professionals to guide and inform us, whether in schools or in news media. Sure, send a picture from your cell phone – but no home schooling please!

    q The Task Force That Did Nothing.

    President Lee C. Bollinger convened an elite Task Force at Columbia in 2002 to study the direction of journalism education. In 2003, they issued a non-report (a brief summary). Little else came of it. We can do better than that!

    About The Author

    Jeffrey Scheuer is the author of The Sound Bite Society: Television and the American Mind (1999), a Choice “Outstanding Academic Title.” His commentary and criticism has appeared in many newspapers as well as in Dissent, Nieman Reports, the Potomac Review, the Gettysburg Review, and other publications. He has taught as an adjunct professor at New York University’s Department of Culture and Communication, and edits a series on “Democracy and the News” for Praeger. Scheuer holds advanced degrees in political thought (the London School of Economics & Political Science) and journalism (the Columbia Graduate School of Journalism), and lives in New York. Mr. Scheuer’s Web site is at http://www.jscheuer.com.


    ISBN 0-415-97618-9


    The Morris + King Company

    Drew Tybus/Justin Kazmark


  17. Cliff Baldridge’s avatar

    I loved the comment.

    Your like the only person in the world that wrote about me, wow, and a Harvard Man to boot,

    Thanks for the great press,

    I can’t wait to see you BIG ZERO BOOK! HA HA!

    To clarify, it’s not about me making money at AdSense,it’s about normal people making money from AdSense to drive the new economy.

    Thanks again,


  18. Doc Searls’s avatar

    Welcome, Cliff. My pleasure. Just added a pointer your comment at the post.

  19. Richard Brooks’s avatar

    Hi Doc,

    How do I send you info on our website you may be interested in looking at?

    I am a bit concerned about putting the full blurb here as I may be accused of spamming and I am a good person 🙂

    Let me know,


  20. Doc Searls’s avatar

    Richard, you’ve cleared the spam filter. So, either post it as a comment to one of my posts, or send an email to doc at searls dot com.

  21. Picking your advisory board for your startup Mark MacLeod’s advice’s avatar

    […] the line up (it’s made up of: Robert Scoble, Hugh MacLeod, Renee Blodgett, Stowe Boyd, and Doc Searls if you don’t remember).  Mark MacLeod of StartupCFO has a post that I think every […]

  22. Local Online Marketing’s avatar

    Pleased to see people continue to see the ongoing relevance of the Cluetrain Manifesto. It becomes more and more evident everyday. Long Live The Manifesto!

    Thank you.

  23. Kevin Smith’s avatar

    I loved this article.I bookmarked already.
    Thank You Doc

  24. Kevin Smith’s avatar

    I loved this article.I bookmarked already.
    Thank You Doc
    Sorry i made a mistake with my web site url

  25. My first Mobile Monday Amsterdam « Theicecreamdebate’s avatar

    […] I recall: -Doc Searls himself! Waw. Great to see the writer of the Cluetrain Manifesto in real life. And despite what […]

  26. John Assalian’s avatar

    It would be interesting to learn more about your work with vendor relationship management.

  27. Rosa Silvestri’s avatar

    Doc Searls, I’m trying to find information on Grace Apgar, and your blog keeps coming up with pictures of her. I have two Toby Jugs with her name on the bottom of them and can’t find any informaton on line, except that the NJ Historical Society has one of her toby jugs in their collection. Can you give me more information on your aunt?
    Thank you.

  28. Marios Newman’s avatar

    Doc Searls you work is great and I also hope you will not stop till you die, You have a lot of good information, Thank you

  29. Mike Johnson’s avatar

    Doc great blog, write more about IT and technology, after all you are one of the most influential IT people around

  30. misbah’s avatar

    hmm just want to know… how you get all knowledges and how much you spent time everyday before you become expert like now?

    cos’ I very interest with IT, specially for internet literature like blogging, SEO, Internet marketing etc…

    but I’m not expert like you .. please advice 😀

  31. dale fuller’s avatar


    Love to be back in touch, contact me if you can, need your help on a little company in a new market

  32. John Dorian’s avatar

    Methinks you’d be extremely bored if you had just one career role – given how adeptly and comfortably you’ve handled the variety thus far.

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